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Hear From VP of Marketing & Advertising of The Exchange, Mark Morrell, of AAFES on Personalization

Hear from VP of Marketing & Advertising, Mark Morrell, on The Exchanges’ experience with personalization to help military personal feel valued and honored for their service.

Hear from Michael Cooper, VP of Customer Marketing & Insights at Michaels Stores About Personalization

Hear from VP of Customer Marketing and Insights at Michaels, Michael Cooper, on their experience with personalization and consumer expectations in an omnichannel customer experience.

Engaging High-Value Customers for High-Value Results

Many companies are shifting their focus to engage customers with higher value and profitability. The goal of engaging high-value customers (HVCs) is to nurture them into becoming loyal power shoppers. Increasing loyalty to a brand this way ensures retention and lifetime value of customers. HVCs drive a significant portion of a company’s revenues. These customersContinue reading “Engaging High-Value Customers for High-Value Results”

Want To Learn How To Make Buyers Fall In Love With You?

Valentine’s Day is just around the corner and we’ve written an eBook to celebrate. It’s called How To Make Buyers Fall in Love With You, a playbook for the modern marketer looking to attract, engage, and retain more customers. It’s a short read – a little bit Seth Godin, a little bit Taylor Swift –Continue reading “Want To Learn How To Make Buyers Fall In Love With You?”

How To Augment Customer Experience With Omnichannel Personalization

Omnichannel personalized marketing is no longer just “nice to have” in today’s marketplace, especially with customer experience becoming a key brand differentiator. Image source Consumers are now interacting with brands across multiple channels. Not only do they expect relevant content but they also want the ability to “pick up where they left off” when theyContinue reading “How To Augment Customer Experience With Omnichannel Personalization”

4 Ways to Increase Seasonal Sales With Personalized Content on Social Media

How to use personalization technologies to drive more traffic and increase sales Consumers are bombarded with marketing messages from retailers during holidays and seasonal occasions. They’re more selective about the brands they engage with and purchase from. In fact, 63% of consumers are annoyed by repeated generic advertising messages. On the other hand, 79% ofContinue reading “4 Ways to Increase Seasonal Sales With Personalized Content on Social Media”

Increase eCommerce Conversion this Holiday Season with Personalization

3 key strategies to make more sales on your website with personalization strategies   Did you know that 72% of consumers find that online gift shopping has made life easier during the holiday season? As a retailer, you can’t afford to ignore the various ways that eCommerce can boost your online sales. In particular, personalizedContinue reading “Increase eCommerce Conversion this Holiday Season with Personalization”

How to Use Marketing Personalization to Increase Holiday Sales

5 ways to use personalization technologies to increase revenue this holiday season.   The holiday season presents a great opportunity for retailers to drive more sales and boost profits. However, with the increasing competition from both online and offline merchants, it’s becoming more challenging to cut through the clutter and get shoppers’ attention. Thankfully, youContinue reading “How to Use Marketing Personalization to Increase Holiday Sales”

How To Measure the Effectiveness Of Your Personalization Campaigns

3 steps to selecting the right KPIs to measure the effectiveness of your campaigns is that well-known saying we all keep hearing? What gets measured gets done. To optimize your marketing personalization campaigns, you need to make sure you’re measuring the effectiveness of your efforts. Measurements help inform key decisions, align everyone in the organizationContinue reading “How To Measure the Effectiveness Of Your Personalization Campaigns”

4 Healthcare Marketing Trends You Can’t Afford to Ignore

How to improve patient acquisition and retention for your medical practice or healthcare facility. The healthcare industry has been going through a massive change. With the dramatic shift in health insurance policies and consumer behaviors, patients are stepping up to take better control of their healthcare choices. In addition to this, as more patients areContinue reading “4 Healthcare Marketing Trends You Can’t Afford to Ignore”

How To Use Email Personalization To Increase Customer Lifetime Value (CLV)

3 ways to use personalized emails to get customers to buy more from you Customer lifetime value (CLV) is a metric closely related to the profitability of a business. It’s a measurement of customer loyalty and how well you’re catering to their needs so that they buy from you again and again. Why’s that important?Continue reading “How To Use Email Personalization To Increase Customer Lifetime Value (CLV)”

3 Compelling Reasons To Use Personalization In Healthcare Marketing

How personalization technologies are helping medical practices improve patient acquisition and retention. The healthcare industry has become increasingly decentralized and consumer-centric, thanks to shifting patient expectations and insurance policies. As people are taking a more active role in managing their health and wellbeing, they want their healthcare providers to do more than just making aContinue reading “3 Compelling Reasons To Use Personalization In Healthcare Marketing”

4 Ways To Use Personalization For Healthcare Marketing

Apply marketing personalization to augment patient experience and improve patient retention. The healthcare industry is becoming increasingly competitive while patients expect interactions with a provider to resemble other consumer experiences. In order to stand out from your competition, as well as to attract and retain more patients, your medical practice needs to deliver an excellentContinue reading “4 Ways To Use Personalization For Healthcare Marketing”

How To Design a Personalization Marketing Strategy For the Healthcare Industry

4 keys to increasing patient acquisition and retention with personalized content and offers. Personalization has become one of the most effective marketing strategies for any business to improve customer acquisition and retention by increasing audience engagement and building relationships It’s no different in the healthcare industry. In fact, with an overwhelming amount of health-related informationContinue reading “How To Design a Personalization Marketing Strategy For the Healthcare Industry”

How AI Is Changing Marketing Personalization

3 ways artificial intelligence is used to augment customer experience Consumers are facing more choices every day and the sense of overwhelm is often paralyzing. Instead of making a decision, many simply defer making purchases. In addition, when shoppers aren’t getting the products that are right for them, they’re more likely to return the items.Continue reading “How AI Is Changing Marketing Personalization”

How To Use Personalization To Optimize Every Stage Of the Customer Lifecycle

Deliver the most impactful message to drive traffic, convert sales, and build customer loyalty   The most effective marketing strategies deliver the right message to the right audience in the right place at the right time to drive traffic, build relationships, convert sales, and build customer loyalty. Understanding your customer lifecycle stages can help targetContinue reading “How To Use Personalization To Optimize Every Stage Of the Customer Lifecycle”

GDPR For Marketers: How the New Law Affects Personalization

GDPR helps increase transparency and trust. Here’s what you need to know to stay compliant For online marketers, General Data Protection Regulation (GDPR) has been creating quite a stir. This new EU law, which will go into effect on May 25, 2018, is designed to give individuals more control over their personal data. It affectsContinue reading “GDPR For Marketers: How the New Law Affects Personalization”

Spring Clean Your Customer Data For Effective Personalization

How to increase the quality of your customer data for effective personalized marketing Marketing personalization has become an indispensable strategy for retailers who aim to increase sales and improve customer loyalty through the use of targeted content and offers. Image source While having the right technology is important, the foundation for implementing an effective personalizationContinue reading “Spring Clean Your Customer Data For Effective Personalization”

Using Analytics to Choose Inventory for a New Season

Making purchasing decisions for a store or retail business is a complicated proposition. The decision-making becomes especially complex when you are trying to determine which products deserve permanent shelf space on your store floor; and which need to be discounted or sent back to the warehouse to make room for new inventory. It can alsoContinue reading “Using Analytics to Choose Inventory for a New Season”

Here’s What to Expect from Marketing Personalization this Spring

There are plenty of buzz-words going around in tech right now, but the term that has the most practical implications for retailers in Spring 2018 is something much simpler than “voice search” or “virtual reality.” It is the ability to respond to data in real-time that’s more important to the marketing success of a companyContinue reading “Here’s What to Expect from Marketing Personalization this Spring”

Conversational Selling: Take Personalization To the Next Level

Increase customer satisfaction and conversion with conversational marketing Live chat and messaging apps have become an integral part of any omni-channel customer service strategy. Customers value the ability to get answers when and where they want and companies are improving customer satisfaction and conversion rate thanks to the capability of providing real-time responses. One studyContinue reading “Conversational Selling: Take Personalization To the Next Level”

Leverage Mobile as a Gateway to Omnichannel Retail

In the immortal words of Bob Dylan, “The time’s they are a-changin,” and the average customer’s buying journey looks much different than it did in years past. Mobile commerce, or m-commerce, is one of the primary drivers of this evolution. Customers are often introduced to brands on their mobile devices – whether that happens throughContinue reading “Leverage Mobile as a Gateway to Omnichannel Retail”

Using Analytics to Choose Inventory for a New Season

Making purchasing decisions for a store or retail business is a complicated proposition. The decision-making becomes especially complex when you are trying to determine which products deserve permanent shelf space on your store floor; and which need to be discounted or sent back to the warehouse to make room for new inventory. It can alsoContinue reading “Using Analytics to Choose Inventory for a New Season”

Omnichannel Retail Is the Key To Delivering Outstanding Customer Experience

Increase engagement and conversion with these 5 essential omnichannel retail components As a “click-and-mortar” retail business, you’re uniquely positioned to take advantage of the omnichannel retail trend, deliver a seamless online/offline experience, and meet the expectations of today’s consumers who prefer to use both traditional and digital channels simultaneously while shopping. Whether customers are interactingContinue reading “Omnichannel Retail Is the Key To Delivering Outstanding Customer Experience”

3 Ways Personalization Can Boost Retail eCommerce Revenue

How to increase sales with email marketing, automation, and website personalization The eCommerce retail market is competitive. If you want to stand out, you need to offer more than just better products and lower prices. Consumers are looking for an outstanding brand experience. One of the best ways to meet their expectations is by deliveringContinue reading “3 Ways Personalization Can Boost Retail eCommerce Revenue”

Meet the NectarOM Team: February Employee Spotlight

Our employees are what make NectarOM a special and diverse place to work. We have many people with different backgrounds and personalities, but each person has a passion for the work that they do. This month we want to highlight Rory McLaughlin who works as a full stack developer at NectarOM! Rory has been withContinue reading “Meet the NectarOM Team: February Employee Spotlight”

Cleanse Your Data: Personalization in the New Year

Welcome to 2018. Personalization rules the world and nearly every business you can nav to on Google Maps has a method of harvesting customer data. Of course, these days it takes more than just downloading some basic CRM (customer relationship management) software onto your POS system to differentiate yourself. Since nearly every company has someContinue reading “Cleanse Your Data: Personalization in the New Year”

How to Create an Omni-Channel Personalization Strategy for 2018 and Beyond

It’s a new year of retail technology and advancements in artificial intelligence are shaping customer expectations for personalization. In fact, 10 percent of purchasing decisions will be guided by intelligence agents this year, according to Forrester – making 2018 the first year that AI will have a measurable impact on consumer purchasing decisions. This isContinue reading “How to Create an Omni-Channel Personalization Strategy for 2018 and Beyond”

Boost Retail Sales With Omnichannel Strategies

Improve customer experience by integrating online and offline channels Consumers are interacting with brands across multiple touch points. Whether they’re planning a vacation or shopping for grocery, they expect a seamless experience when they switch from one channel to another. While it’s relatively easy to wrap your head around integrating digital channels, it’s often moreContinue reading “Boost Retail Sales With Omnichannel Strategies”

How To Boost ROI With Data-Driven Marketing

Are you ready to harness the power of big data in your marketing? “Big Data” is everywhere and corporations are taking advantage of it to improve different aspects of their businesses and operations. This includes extracting insights from a large amount of consumer data to drive marketing initiatives in the relatively new discipline of “data-drivenContinue reading “How To Boost ROI With Data-Driven Marketing”

Recharge Your Customer Data

Increase sales by leveraging the power of your CRM data Customer Relationship Management (CRM) software has become indispensable for both online and offline businesses. It’s likely that you have already collected a large amount of customer information from existing customers and prospects over time. However, sitting on a pile of data isn’t going to bringContinue reading “Recharge Your Customer Data”

Retargeting And Omnichannel Personalization: the Winning Combo

How retailers can drive traffic and increase sales this holiday season This just in: US consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday in 2017. That’s 15% more than they did during the same timeframe the year prior. So, what can you do to get a bigger piece ofContinue reading “Retargeting And Omnichannel Personalization: the Winning Combo”

How To Use Omnichannel Marketing To Attract More Shoppers This Holiday Season

The secret to being in the right place at the right time to maximize sales Consumers want to shop whenever and wherever it is the most convenient for them, and brands are responding quickly to their needs. If you want to increase your sales this holiday season, you have to meet your customers where they’reContinue reading “How To Use Omnichannel Marketing To Attract More Shoppers This Holiday Season”

Omnichannel Marketing: Key To Winning the Brick-and-Mortar Game In the Age of eCommerce

How digital marketing technologies augment in-store shopping experience With eCommerce going strong this holiday season, it isn’t surprising that brick-and-mortar retailers are feeling the pressure to go online. While you can’t turn back the clock and make online shopping go away, there’s a lot you can do to attract shoppers to your store by incorporatingContinue reading “Omnichannel Marketing: Key To Winning the Brick-and-Mortar Game In the Age of eCommerce”

Meet the NectarOM Team: December Employee Spotlight

Our employees are what make NectarOM a special and diverse place to work. We have many people with different backgrounds and personalities, but each person has a passion for the work that they do. This month we want to highlight Daniel Seol! Daniel has been with NectarOM for a year and a half, starting inContinue reading “Meet the NectarOM Team: December Employee Spotlight”

NectarOM Highlighted By Forrester As A Leading Personalization Solution Provider

NectarOm featured in the “Vendor Landscape: Personalization Solution Providers, Q3 2017” report. Forrester recently issued a report titled “Vendor Landscape: Personalization Solution Providers, Q3 2017” and here at NectarOM, we’re very excited to be highlighted as one of the featured vendors for the financial services, insurance, retail, telecommunications, travel, and hospitality verticals. Forrester is aContinue reading “NectarOM Highlighted By Forrester As A Leading Personalization Solution Provider”

Omnichannel Personalization: The Key To Making More Sales This Holiday Season

How to use personalization strategies to increase conversion rate. The holiday season is the “make or break” time of the year for many retailers. Whether you’re an online merchant or a brick-and-mortar business, you’ll be facing tough competition this holiday season. In this era, it’s no longer enough just to offer better pricing or aContinue reading “Omnichannel Personalization: The Key To Making More Sales This Holiday Season”

Stocking Produce this Holiday Season: Go Beyond Green Eggs and Ham

Holiday produce sales are upon us, and many retail firms are already predicting that the 2017-2018 holiday season will have the strongest sales numbers we have seen in years. Yet don’t make the mistake of thinking that this forecasted sales increase will only take place in gifts and apparel: According to Deloitte, “non-gift” spending willContinue reading “Stocking Produce this Holiday Season: Go Beyond Green Eggs and Ham”

3 Ways To Maximize Sales On Black Friday

Want to get a piece of the $3.45 billion Black Friday pie? Here’s how to get ready. In 2016, US consumers spent $3.45 billion on Black Friday. Is your retail business set up to make the most out of this year’s Black Friday Cyber Monday sale period? With more eCommerce retailers competing for shoppers’ attention,Continue reading “3 Ways To Maximize Sales On Black Friday”

Hear From VP of Marketing & Advertising of The Exchange, Mark Morrell, of AAFES on Personalization

Hear from VP of Marketing & Advertising, Mark Morrell, on The Exchanges’ experience with personalization to help military personal feel valued and honored for their service.

Hear from Michael Cooper, VP of Customer Marketing & Insights at Michaels Stores About Personalization

Hear from VP of Customer Marketing and Insights at Michaels, Michael Cooper, on their experience with personalization and consumer expectations in an omnichannel customer experience.

Strategies to increase holidays sales of your online store – Part 1

The Key to Boosting eCommerce Conversion Rate This Holiday Season (Part 1) While the total retail growth may be slowing down, the US retail eCommerce sales jumped 17.8% during the 2016 holiday season and are expected to climb 15.8% in 2017. Image source As an online retailer, how can you capitalize on this trend? ToContinue reading “Strategies to increase holidays sales of your online store – Part 1”

Increase Revenue by Tailoring Offerings for the Next Generation

Much of the information going around regarding generational buying preferences is based on alternative facts. Millennials and Generation Z for instance, are often said to be harkening the death of physical retail with their online shopping habits; when in actuality, both generations make the majority of their purchases in brick and mortar stores after omnichannelContinue reading “Increase Revenue by Tailoring Offerings for the Next Generation”

Data Is Driving Delivery: How Food Delivery Services Are Using Analytics

Improve menu, cut delivery time, predict demand, and get more loyal customers with data. In the age of UberEats, Muchery, Amazon Restaurants, Favor, and other food delivery services — how can you stay top of mind and competitive? The key to unlocking the success for the next generation of food delivery service is data. AContinue reading “Data Is Driving Delivery: How Food Delivery Services Are Using Analytics”

Strategies to increase holidays sales of your online store – Part 2

The Key to Boosting eCommerce Conversion Rate This Holiday Season (Part 2) eCommerce will be driving the growth of US retail eCommerce this holiday season. On the flip side, online retailers will also face increased competition as more businesses and merchants recognize the opportunity. In Part 1 of this series, we showed you how toContinue reading “Strategies to increase holidays sales of your online store – Part 2”

Eat To Your Health: Attract More Diners With an Omnichannel Restaurant Experience

Attract more diners and build loyalty with a personalized dining experience It’s said that you are what you eat and you attract like-minded individuals. It’s also true for restaurants. The way you interact with your customers determines who comes to your establishment. In the competitive restaurant industry, brands must continually maintain customer loyalty, attract newContinue reading “Eat To Your Health: Attract More Diners With an Omnichannel Restaurant Experience”

[ Case Studies ] How To Apply Omnichannel Personalization in the Restaurant Industry

How to boost ROI, increase conversion, and build loyalty with personalization automation Just like with any other brand, consumers want to interact with their favorite restaurants both online and offline – from placing an order of their favorite dishes to getting personalized offers and discounts. Delivering a seamless and personalized experience will help you standContinue reading “[ Case Studies ] How To Apply Omnichannel Personalization in the Restaurant Industry”

Increase Revenue by Tailoring Offerings for the Next Generation

Much of the information going around regarding generational buying preferences is based on alternative facts. Millennials and Generation Z for instance, are often said to be harkening the death of physical retail with their online shopping habits; when in actuality, both generations make the majority of their purchases in brick and mortar stores after omnichannelContinue reading “Increase Revenue by Tailoring Offerings for the Next Generation”

The Perfect Recipe For Success In the Restaurant Industry

Unlock the future of restaurant marketing with omnichannel customer experience. Consumers are expecting to interact with brands seamlessly online and offline and they expect the same experience from their favorite restaurants. If you want to stay ahead of your competitors, you need to be present at all touch points throughout the entire customer journey: GetContinue reading “The Perfect Recipe For Success In the Restaurant Industry”

Survey Respondents Mark Personalization Initiatives as “Top Priority” for 2018

NectarOM recently conducted a Marketing Personalization Survey in partnership with the Texas A&M Retailing Summit. This survey inquired about each company’s existing personalization efforts and which initiatives they are currently using, as well as their primary obstacles to implementation and where they hope to be in the future. Over 75 percent of respondents to thisContinue reading “Survey Respondents Mark Personalization Initiatives as “Top Priority” for 2018″

5 Key Takeaways from TGI Friday’s Successful Use of Omnichannel Personalization

How the restaurant chain bucked the trend and increased conversion rate by 35% Many casual dining restaurant chains have been struggling for the past couple of years. For instance, Ruby Tuesday saw a drop of 8.2% in revenue and closed 109 restaurants hich hile Applebee’s same-restaurant sales are down by 5.2%. (source) TGI Friday’s, however,Continue reading “5 Key Takeaways from TGI Friday’s Successful Use of Omnichannel Personalization”

Winter Is Coming: Is Your Menu Ready to Deliver Across Channels?

One of the greatest challenges as a restaurant owner is learning how to create prolonged customer engagement across channels that assists in maintaining consistent customer traffic despite fluctuations in weather. Customer engagement is a pivotal factor in determining a restaurant’s level of success: According to a recent study by Deloitte, customers value being engaged byContinue reading “Winter Is Coming: Is Your Menu Ready to Deliver Across Channels?”

Meet the NectarOM Team: October Employee Spotlight

Our employees are what make NectarOM a special and diverse place to work. We have many people with different backgrounds and personalities, but each person has a passion for the work that they do. This month we want to highlight Sucheth Prasad! Sucheth started off his career at NectarOM as an intern, but he quicklyContinue reading “Meet the NectarOM Team: October Employee Spotlight”

Unlock the Power of Omnichannel Marketing with Personalization

Increase sales and improve customer loyalty with personalized marketing Your customers want to feel special. They want more than a one-size-fits-all mass marketing message from the brands they love. Delivering a tailored experience to your customers isn’t just a touchy-feely thing. A study found that 59% of shoppers who have experienced personalized marketing believe itContinue reading “Unlock the Power of Omnichannel Marketing with Personalization”

Big Brands Get Personal With Customer Data [Case Study]

See how Target, Fig & Olive, and Bank of America are using omnichannel personalization in their marketing Big brands in every industry vertical are leveraging the power of customer data to deliver personalized campaigns and promotions to increase sales, deepen engagement, and improve customer loyalty. Image source How are you using customer data to informContinue reading “Big Brands Get Personal With Customer Data [Case Study]”

Increase Sales and Conversion Using Customer Behavioral Data

How to supercharge your omnichannel marketing campaign with personalization by leveraging customer data. Most data-driven marketers take information gathered from surveys or focus groups with a grain of salt because of the biases and errors inherent in the methodology. Simply put, there are often discrepancies between what the consumers say and their purchasing behaviors. AContinue reading “Increase Sales and Conversion Using Customer Behavioral Data”

The Most Important Element For Successful Personalized Marketing Campaigns

Customer data is driving the next generation of omnichannel marketing strategies. What you can do to stay ahead of your competition. Every time you interact with your customers, you have the opportunity to aggregate invaluable information. That data can inform your marketing strategies if you leverage it and turn it into actionable insights. McKinsey predictsContinue reading “The Most Important Element For Successful Personalized Marketing Campaigns”

4 Reasons For Walmart’s Omnichannel Grocery Retail Success

Even though Amazon’s recent acquisition of Whole Foods has brought omnichannel grocery retail to our attention, Walmart has been profiting from the synergy of its well established online and offline grocery retail channels for quite some time. The company is well positioned to take advantage of the consumer trend in omnichannel retail, in which consumersContinue reading “4 Reasons For Walmart’s Omnichannel Grocery Retail Success”

The Secret To Being in the Right Place at the Right Time All the Time

Design an omnichannel customer experience that increases engagement and conversion Kids selling lemonade on a hot summer day at a busy street corner make more money than those who set up shop at a deserted spot on a wintry morning. And as the saying goes, you don’t sell ice to an Eskimo. These are simpleContinue reading “The Secret To Being in the Right Place at the Right Time All the Time”

How To Augment Customer Experience With Omnichannel Personalization

Omnichannel personalized marketing is no longer just “nice to have” in today’s marketplace, especially with customer experience becoming a key brand differentiator. Image source Consumers are now interacting with brands across multiple channels. Not only do they expect relevant content but they also want the ability to “pick up where they left off” when theyContinue reading “How To Augment Customer Experience With Omnichannel Personalization”

I’ve Got the Customer Data…. Now What?

Leverage big data for your omnichannel marketing strategies Big data is everywhere, but do you know what to do with it? Marketers are tapping into customer data to generate insights that have never been available before. If you aren’t leveraging this gold mine of information, you’re missing out on a vast opportunity to surprise andContinue reading “I’ve Got the Customer Data…. Now What?”

Single Customer View Increases Effectiveness of Omnichannel Marketing

Imagine your customer got an email from your company with a coupon code for your online store. She decided to head over to the retail location a few miles away so she could get the product on the spot. Unfortunately, when she arrived at the store, she was informed that the in-store system doesn’t haveContinue reading “Single Customer View Increases Effectiveness of Omnichannel Marketing”

[Case Study] Successful Application Of Omnichannel Personalization To the Restaurant Industry

How can restaurants, which primarily offer an in-store service, extend the brand experience to digital media where customers are spending most of their time? As your customers are inseparable from their smartphones and eCommerce has become an integral part of most people’s lives, what can restaurants do to drive brand awareness, cultivate customer relationships, andContinue reading “[Case Study] Successful Application Of Omnichannel Personalization To the Restaurant Industry”

Hyper-Personalization — the Catalyst In Revolutionalizating the Grocery Industry

Even though eGrocery is growing in popularity, 97% of groceries are still purchased in-store. Still, digital channels allow consumers to research and gather information during the pre-shopping and planning stages. They also offer tremendous opportunities for grocery retailers to attract customers and increase loyalty. To get the most out of these digital channels, grocery retailersContinue reading “Hyper-Personalization — the Catalyst In Revolutionalizating the Grocery Industry”

How Omnichannel Retail Is Changing the Grocery Industry

Amazon’s acquisition of Whole Foods in June 2017 sent a shockwave through the grocery industry. What does it really mean for retailers in the grocery business? The merger highlights the symbiotic relationship between online and physical stores. Consumers no longer consider them as two distinct experiences but two sides of the same coin that workContinue reading “How Omnichannel Retail Is Changing the Grocery Industry”

Get Ready: 3 Customer Personalization Trends to Look Out For

When it comes to a brand’s relationship with its audience, it’s all about customer personalization. Customer personalization allows companies to better relate to their customer’s needs and give them a deeper connection to a company. Customer personalization bridges the gap between online experiences and in-person interactions with customers. Consumers are looking for more ways to connectContinue reading “Get Ready: 3 Customer Personalization Trends to Look Out For”

Building an Omnipresent Restaurant Experience

THE RESTAURANT ECOSYSTEM HAS CHANGED AROUND YOU Customers interact with your brand long after they walk through the door or finish their last bite at your restaurant. Now customers experience your brand in more ways than ever – online, in-app, in-person and at home. The question is how do you capitalize on all those interactionsContinue reading “Building an Omnipresent Restaurant Experience”

Three Reasons Why Email Marketing Really Works

Benefits of Email Marketing In a world where social media, blogging, and SEO take precedence, email seems like it would be on its way out the door. However, with the business world obsessed with acquiring consumer data, email marketing is not only useful but essential to companies. Email marketing is one of the most effectiveContinue reading “Three Reasons Why Email Marketing Really Works”

Engaging High-Value Customers for High-Value Results

Many companies are shifting their focus to engage customers with higher value and profitability. The goal of engaging high-value customers (HVCs) is to nurture them into becoming loyal power shoppers. Increasing loyalty to a brand this way ensures retention and lifetime value of customers. HVCs drive a significant portion of a company’s revenues. These customersContinue reading “Engaging High-Value Customers for High-Value Results”

How 3 Top Brands are Using Personalization

These days, customers want to feel that they’re being heard and understood by their favorite brands. In fact, 73% of consumers want a more personalized shopping experience. Personalization allows brands to create a unique experience for their customers — in turn, demonstrating that they are being heard, and hopefully contribute to increased sales volume. And,Continue reading “How 3 Top Brands are Using Personalization”

Kohl’s is Winning With Omnichannel Strategies  

combining digital and in-store As the retail industry is changing, many brick-and-mortar retailers are employing omnichannel marketing strategies to fend off digital giants like Amazon. When it comes to successful omnichannel, a complementary relationship between brick-and-mortar and digital assures companies greater success. In this third and final retail installment, let’s take a look at howContinue reading “Kohl’s is Winning With Omnichannel Strategies  “

Neiman Marcus: Omnichannel Strategies to Bridge the Gap

Integrating Brick-&-Mortar and Digital   Technological advancements are redefining the way customers interact with retailers. Customers now expect much more from brands they love, and omnichannel strategies are driving development within marketing departments to meet these expectations. A plethora of companies and retailers have introduced a seamless shopping experience across mediums by implementing omnichannel marketingContinue reading “Neiman Marcus: Omnichannel Strategies to Bridge the Gap”

Nordstrom’s Omnichannel Success

Culture of Innovation Innovation is risky business, but not innovating is even riskier. In a world where technologies are rapidly changing, companies must be willing to evolve in stride. Several companies are doing so by shifting to an omnichannel marketing strategy. Omnichannel approaches are synchronizing the shopping experience across mediums for retailers. Some retailers haveContinue reading “Nordstrom’s Omnichannel Success”

The Best in Banking Personalization: USAA’S Innovative Customer Service

Legendary Service in the Digital Age USAA is known for providing great service. Don’t believe it? The Temkin list of companies with the best customer service ranks USAA as No. 1 and has done so for the past five years. Why is USAA so highly ranked? USAA is passionate about providing the best in financialContinue reading “The Best in Banking Personalization: USAA’S Innovative Customer Service”

Combining the Art and Science of Retail: JC Penney’s Digital Evolution

Omnichannel Evolution: From Magazine Catalog to Online Catalog JCPenney was once one of the most influential catalog retailers and an original omnichannel retailer. JCPenney’s efforts to evolve the brick and mortar business has the company advancing omnichannel execution.The introduction of the digital age has provided JCPenney an incentive to create a more sophisticated and modern viewContinue reading “Combining the Art and Science of Retail: JC Penney’s Digital Evolution”

Serving Up Omnichannel Success

Lessons Learned From Omnichannel Dynamo Chili’s With different mediums of shopping, companies have to create a seamless shopping experience across the board. As a result, every aspect of the consumer journey, from browsing to purchasing, has to be a smooth transition, both online and offline. People demand an omnichannel experience that is social, quick, easyContinue reading “Serving Up Omnichannel Success”

Privacy Policy

Introduction Nectar Online Media, LLC (“nectarOM” or “we” or “us” or “our”) respects the privacy of its Members (“you” or “Member”) and has developed this “Privacy Policy” to demonstrate its commitment to protecting your privacy. This Privacy Policy describes the information we collect, how that information may be used, with whom it may be shared,Continue reading “Privacy Policy”

How Omnichannel Retailers Are Changing the Marketing Game

Starbucks, Sephora, and Disney’s Omnichannel Approach   The good old days of customers coming from one channel are over.  With the rapid rise of social and mobile channels as valuable marketing platforms, omnichannel business strategy has become necessary approach for a successful brand.  While it is easy to understand “Why?” the “How?” is less clear. BeforeContinue reading “How Omnichannel Retailers Are Changing the Marketing Game”

How Personal Is Your Personalized Marketing?

Discover how automation can put the “personal” back in personalization Is your personalized marketing really that personal? The overwhelming majority of consumers prefer personalized experiences when engaging with their favorite brands (more than 70% of consumers in the US and UK!). Personalized experiences are not only very gratifying, but they satisfy two very important, andContinue reading “How Personal Is Your Personalized Marketing?”

Fast Casual Restaurants and the Omni Channel

Discover the Restaurants Serving Up Digital Age Value   Chipotle, Panera Bread, Shake Shack… What do they all have in common? If the first thought that came to your mind was, “They are so darn delicious!” you would not be wrong. If your second thought was, “The quality of the food!” again, you would notContinue reading “Fast Casual Restaurants and the Omni Channel”

Email Marketing Personalization

Omni Channel Communication – Why E-mail? In today’s digital age what is the purpose of omni channel communication? Generally, it is to communicate and convert, to build relationships with the customer and to create more unified and relevant experiences for today’s value driven consumers. Understanding this, we must ask: Is e-mail dead? Ok, so theContinue reading “Email Marketing Personalization”

Omni Channel Marketing: The Service Provider’s New Battleground

Omni Channel and Personalization – Putting the Customer First (Source) Omni channel marketing and personalization are the peanut butter and jelly of the digital age – they were made for each other. They are also fundamentally changing business. More than a collection of “buzzwords,” omni channel marketing and personalization reflect a significant shift in technologyContinue reading “Omni Channel Marketing: The Service Provider’s New Battleground”

The What, The Why and The How of Omni Channel Marketing

The What (Part 1) – A Strong Foundation Architects, both digital and beyond, know it is not the beauty of a structure that should call attention, but the foundation which allows it to stand the test of time. Nowhere is this truer than with Omni Channel marketing. With the abundance of technology solutions and channelContinue reading “The What, The Why and The How of Omni Channel Marketing”

How Much Can You Know About Digital If You’ve Never Been In A Fight?

The first rule of Fight Club… you don’t talk about Fight Club. The first rule of Digital Fight Club… you tweet, Snapchat, Instagram, Vine, Facebook, live stream, and email about fight club (Oh, and don’t forget to use the hashtag #DDFightClub & #DigitalDallas). Last week the NectarOM team grabbed ringside seats to Digital Dallas’s DigitalContinue reading “How Much Can You Know About Digital If You’ve Never Been In A Fight?”

Social Media and Omni Channel Marketing

#Hashtag Marketing –  A Changing of the Consumer Value Paradigm In the dark ages of marketing, prior to any notion of the Omni Channel solutions, marketing strategies were traditionally defined via a purchaser/provider relationship. This relationship was based upon a variety of interactions, consequences and statistical probabilities on behalf of both parties. Until recently, consumersContinue reading “Social Media and Omni Channel Marketing”

Understanding Value: The Key to Cracking the Millennial Code

The Millennial Problem The digital age has been upon us for some time now, and by all appearances, it is here to stay. Consumer demands now function within the context of a globalized market. The previous norms and boundaries of the consumer/producer relationship no longer exist … new needs are the norm, and they mustContinue reading “Understanding Value: The Key to Cracking the Millennial Code”

Millennial Expectations and the Omni Channel Experience

The Market Channel Revolution If history has taught us one important lesson, it is that change never comes easy. In stagnant markets, revolutions are sure to arise. Often beginning with consumer discontent, these revolts have the potential to wash away market staleness and stimulate a new era of innovation. Make no mistake: A revolution isContinue reading “Millennial Expectations and the Omni Channel Experience”

Personalization In Every Industry: Big Box Retail

Big box stores, supercenters, megastores. It doesn’t matter what you call them, the massive size of these retail giants is enough to send people into awe. Their space isn’t limited to storefronts and warehouses either, which is good since foot traffic is constantly getting lower. To their benefit, the ever expanding digital marketplace has allowedContinue reading “Personalization In Every Industry: Big Box Retail”

5 Insurance Companies Crushing It With Omni-Channel Personalization

  As omni-channel personalization moves to center stage in the retail markets, insurance companies are forced to join them. The switch is less about staying afloat with the market trends, it’s become essential for remaining as a business. Some insurance companies do this right, growing their consumer base through targeted advertisements, appeal of their support,Continue reading “5 Insurance Companies Crushing It With Omni-Channel Personalization”

6 Types of Data To Collect From Customers And How to Grow Your Marketing Strategy With It

Personalization has hit the mainstream as the best marketing strategy for growing your business. It’s used by niche companies and conglomerates alike in order to create an experience that entices customers to buy. There’s no denying it’s power. Have you ever found yourself shopping for a new shirt online, only to be bombarded with matchingContinue reading “6 Types of Data To Collect From Customers And How to Grow Your Marketing Strategy With It”

4 Ultimate Personalization Tools and How To Use Them

Personalization can be a powerful tool in all facets of your business. From growing your e-mail list to increasing sales, giving your audience targeted content can thrust your business to a new level. In fact, by not personalizing you could be sacrificing prospective customers. Look at it like this. You’ve gone to a site inContinue reading “4 Ultimate Personalization Tools and How To Use Them”

Omni Channel Personalization: The 2016 Trends

Why A Seamless Customer Experience Is More Important Than Ever   The good old days of customers coming from one channel are over. This is due, in part, to the rapid rise of mobile and social as marketing platforms, and with them, came omni channel marketing. They have created a shifting power dynamic allowing customersContinue reading “Omni Channel Personalization: The 2016 Trends”

What Do Google, Netflix, Amazon, And Best Buy Have In Common?

These 4 Billion-Dollar Companies Are Leaving the Competition In the Dust… The customer is always right, right? Well, it all depends on what kind of experience customers have with your brand. Their experience will not only dictate how often they’ll complain, but how successful your company will be. Think of some of the biggest newContinue reading “What Do Google, Netflix, Amazon, And Best Buy Have In Common?”

The Best ROI In Marketing: Personalization

Omni channel personalization is here to stay. Nearly 50% of U.S. brands are working to streamline their brand experience within the next five years, as they chase industry leaders like Google, Netflix and Amazon. They are already seeing the benefits of personalization. But as a savvy corporate marketer, you need to take an objective look atContinue reading “The Best ROI In Marketing: Personalization”

How Marketing Personalization Increases Customer Loyalty

What Kind Of Data Do You Need To Be Tracking To Meet Your Conversion Goals? Who are the best kind of customers? The ones that never complain and keep buying from you and tell everyone they love you. You know the type. They’re the loyal ones. If you’re trying to grow a solid brand, loyaltyContinue reading “How Marketing Personalization Increases Customer Loyalty”

Want To Learn How To Make Buyers Fall In Love With You?

Valentine’s Day is just around the corner and we’ve written an eBook to celebrate. It’s called How To Make Buyers Fall in Love With You, a playbook for the modern marketer looking to attract, engage, and retain more customers. It’s a short read – a little bit Seth Godin, a little bit Taylor Swift –Continue reading “Want To Learn How To Make Buyers Fall In Love With You?”

Learn More About Receiving Our Free Marketing Personalization Audit

As you’re preparing your marketing strategy, consider this: Regardless of where your brand is on the Marketing Personalization evolution (considering, just starting, or an industry leader), it is helpful to review personalization from the perspective of the customer and their experience with your brand. We conduct the Marketing Personalization Audit in the same way aContinue reading “Learn More About Receiving Our Free Marketing Personalization Audit”

Social Media Roi Webinar Download

Thank you for your interest in Social Media ROI.  In this webinar, we went over the findings from our recent Social Media Study: Find out how leading marketers currently use social media and their plans for the future. Learn about where organizations are investing their social media dollars and how they measure results. The study,Continue reading “Social Media Roi Webinar Download”

Mobile Hyper-Personalization Webinar Download

Thank you for your interest in Mobile Hyper-Personalization. In this webinar, we discussed the following: How you can increase customer engagement and revenue in the rapidly expanding mobile market. You have the mobile and other digital information to hyper-personalize customer messages; find out how to use it to bolster your brand and your revenue inContinue reading “Mobile Hyper-Personalization Webinar Download”

Outsmart the Smartphone: Expert Insights into Mobile Marketing

Marketers know mobile marketing is a critical component of any marketing strategy. Consumers cannot live without their smartphone and mobile device’s have become an integral part of consumer’s daily life.   Despite knowing the inherent impact of mobile, many brands are struggling to create and implement an effective mobile strategy. Yesterday’s American Marketing Association (AMA) meeting helpedContinue reading “Outsmart the Smartphone: Expert Insights into Mobile Marketing”

The Business Imperative: Personalization

This Wednesday, the DFW-Retail Executives Association ended its season on a timely topic for retailers: Personalization.  If you missed out on this panel or are one of the 77 percent of companies saying, “In 2016 we need to be doing personalization,” have no fear we have the panel highlights for you. The panel consisted ofContinue reading “The Business Imperative: Personalization”

The Growing Trend Of Mobile Personalization

Find out how mobile personalization is increasing growth in a variety of industries with this mobile personalization research survey performed by nectarOM. Connect to your customers in a more personal way than ever before from any platform. Learn how mobile personalization is not just a fad but a new way to market and grow yourContinue reading “The Growing Trend Of Mobile Personalization”

The Road to Omni Channel Department Store: JCPenney vs Nordstrom

The next Round of The Road to Omni Channel Tournament ended with two “old-school” retail brands, Nordstrom and JCPenney. One brand, arguably the best customer service in the industry, and the other, a story of perseverance and come back. At the end of a tough game, Nordstrom’s unwavering strategy was upset, 71-68, by scrappy JCPenney’s freneticContinue reading “The Road to Omni Channel Department Store: JCPenney vs Nordstrom”

The Road to Omnichannel: Consumer Electronics Conference

Two wildly different styles showed up for the Consumer Electronics division of the Road to Omni Channel Tournament – the massive line-up from juggernaut, Best Buy, and the most effective “small ball” team in the tournament, GameStop. The classic match-up of a methodical half-court team full of tree-toppers vs. a high octane, run-and-gun team resulted in a 76-75Continue reading “The Road to Omnichannel: Consumer Electronics Conference”

The Road to Omni Channel: AT&T vs Verizon

Telecom giants, AT&T and Verizon, squared off in Game 2 of the 2016 NectarOM Road to Omni Channel Tournament and proved safe, steady defense wins games – especially when you’re playing your mirror image. It seems like an oxymoron to say a triple overtime game wasn’t exciting, but that was the case until AT&T ranContinue reading “The Road to Omni Channel: AT&T vs Verizon”

The Road to Omni Channel: PepsiCo vs Dr Pepper Snapple Group

The 2016 NectarOM Road to Omni Channel Tournament kicked off with two titans of refreshment squaring off to show which shopper marketing heavyweight was best positioned to win in the fast approaching world of ecommerce, omni channel, and data-driven marketing. Unfortunately for Texas stalwart, Dr Pepper Snapple Group, NY-based PepsiCo beat them so badly itContinue reading “The Road to Omni Channel: PepsiCo vs Dr Pepper Snapple Group”

SELECTION MONDAY – Let the “Madness” Begin

By Bryon Morrison, Commissioner of The 2016 NectarOM Road to Omni Channel Every year March always brings a little “madness” into the office. This year is no exception. Marketers across the nation are setting their brackets, but not necessarily for the “teams” you’d expect. This year at the the NectarOM Headquarters the NectarOM selection committeeContinue reading “SELECTION MONDAY – Let the “Madness” Begin”

What Is Hyper-Personalization?

Thank you for your interest in Hyper-Personalization.  In this webinar, we discussed the following: Connect Customer Dots: Combining disparate sources of data to develop a complete picture of your customer Individualize Customer Messages: Develop micro-targeted product, offer and promotional messages for each customer Deliver Messages across Customer Channels: Consistent messaging across site, email, social and mobile

The NectarOM Road to Omni Channel

By Bryon Morrison, Commissioner of The 2016 NectarOM Road to Omni Channel Tournament   Every year March introduces a special kind of “madness” for basketball fans, but this year ushers in a new kind of competition for advanced marketers. 2016 is the inaugural year of The NectarOM Road to Omni Channel Tournament where some of America’s mostContinue reading “The NectarOM Road to Omni Channel”

New Year’s Resolutions – Two Months Later

[av_textblock size=” font_color=” color=” custom_class=”] [av_textblock] A Plea for Omnichannel Support from Brands  By Bryon Morrison I purchased my first, and last, piece of workout equipment almost about five years ago. It was one of those pull up contraptions you hang over a door in seconds and it changes your life forever. Several weeks beforeContinue reading “New Year’s Resolutions – Two Months Later”

Has Eliminating the Human Factor Backfired?

By Bryon Morrison We are living in the era of convenience. Companies, big or small, are making strides to facilitate customer demands, and Omni Channel Marketing is leading the way. From integrating customer data and marketing automation to predictive analytics and digital strategy, companies are fine tuning their process of making the entire spectrum ofContinue reading “Has Eliminating the Human Factor Backfired?”

Improving Valentine’s Day with Omnichannel Personalization

[av_textblock size=” font_color=” color=” custom_class=”] Improving Valentine’s Day with Omnichannel Personalization By Bryon Morrison Whether you think Valentine’s Day is a trumped up Hallmark Holiday, a childhood memory of tiny cards and chalky confections or a special day to celebrate your soulmate, you have to admit it was a lot easier this year than itContinue reading “Improving Valentine’s Day with Omnichannel Personalization”

How Big Data is Changing Valentine’s Day

I get a bit nostalgic around Valentine’s Day. During the era of my childhood years, thirty-some years ago, Valentine’s Days was simple. Classmates exchanged tiny cards and, if you were lucky, the envelope was stuffed with a few heart-shaped, chalky confections. We’d get our fill of chocolate hearts and sugared gummies. On the way homeContinue reading “How Big Data is Changing Valentine’s Day”

Social Media Is A Fad!

Just a few years ago, many organizations believed in the above statement. Today, most companies are increasing their investments in social media, but returns are nebulous and results are inconsistent. This social media research study overview outlines responses from over 400 leading executives on the perception & effectiveness of social media. We had responses fromContinue reading “Social Media Is A Fad!”

Omnichannel Today: Week of February 8

Omnichannel Today Retailers are starting to thrive again thanks to eCommerce. Which retailers will survive? The Rise and Demise of Ecommerce Since the end of the 1990s, ecommerce has gone from minor curiosity to full-blown economic powerhouse. Amazon started out selling books by mail and then took over the e-book market with its Kindle devicesContinue reading “Omnichannel Today: Week of February 8”

5 Omnichannel Truths for 2016

Facing 2016, we decided to take stock of what we’ve experienced and learned as marketers. It’s more important than ever to truly understand your target audience, to focus on improving the customer experience, and to provide value with your advertising by way of personalization. The only difference that comes with operating in a digital environmentContinue reading “5 Omnichannel Truths for 2016”

The Power Of Hyper Personalization

Learn how to integrate social & big data to achieve hyper personalization in your customer communications in this white paper from nectarOM. Imagine speaking with each of your customers as a unique individual, communicating only the most relevant information to them… “The Power of Hyper-Personalization,” nectarOM’s recent white paper, will walk you through why andContinue reading “The Power Of Hyper Personalization”

Omnichannel Today: Week of December 14

Omnichannel Today Christmas is just around the corner – even if the weather doesn’t quite feel like it. Here are the latest news articles we’ve been reading: Cyber Monday 2015 Was a Smash Hit. Here’s Why We Need Personalization. American spent over $3.07 billion on eCommerce purchases this past Cyber Monday, which has gone inContinue reading “Omnichannel Today: Week of December 14”

Cyber Monday 2015 Trends: Why We Need Personalization

So the numbers are in, and Cyber Monday was actually America’s biggest online shopping day ever according to Adobe. Shoppers spent $3.07 billion on Monday alone, bringing total eCommerce revenue to $11 billion for Thankgiving Weekend. Now, here’s the catch: while total spend nationwide increased, the average order size actually decreased from $69 to $67.30.Continue reading “Cyber Monday 2015 Trends: Why We Need Personalization”

Black Friday 2015 showed us a massive surge in eCommerce sales

Another Thanksgiving has come and gone, and this year’s Black Friday saw more shoppers make purchases online than ever. According to the National Marketing Federation, $4.45 billion dollars worth of revenue was generated in online purchases this weekend, an overall 14.5% increase since last year. The NRF’s latest survey estimates that 103 million Americans didContinue reading “Black Friday 2015 showed us a massive surge in eCommerce sales”

Omnichannel Today: Week of November 30th

Omnichannel Today – Black Friday Edition Happy Thanksgiving from NectarOM! As we gear up for the eCommerce holidays of Black Friday and Cyber Monday these are the latest news articles we’ve been paying attention to: JC Penney’s Retail Reinvention Unlike Nordstrom’s and Macy’s, JCP is on course to exceed holiday expectations during a season whereContinue reading “Omnichannel Today: Week of November 30th”

This Week in Omnichannel (November 16, 2015)

Here’s what we’ve been reading this week: Avocados From Mexico Is Turning Guacamole Addiction Into Consumer Data A new piece from Ad Age explores how NectarOM partner Avocados From Mexico has used a blend of multiple channels, emerging technologies, and personalized marketing techniques to become the first truly omnichannel produce company. We’re extremely proud to workContinue reading “This Week in Omnichannel (November 16, 2015)”

3 Ways to Evaluate and Engage High-Value Customers

You’ve heard of the Pareto Principle: the rule of thumb that 20% of the work drives 80% of the results. In sales and marketing, we can observe that this principle holds true across all industries, and understand that a huge amount of sales, revenue, and brand interaction can be directly traced back to a fewContinue reading “3 Ways to Evaluate and Engage High-Value Customers”

This Week in Omnichannel (11-2-2015)

The Omnichannel News Roundup: Week of November 2, 2015 Here are some of the articles we’ve been reading this week: This week’s featured article: How understanding the limitations of Big Data analytics will actually help you make more informed decisions and become bolder innovators. Target’s Halloween marketing campaign this year included a virtual haunted houseContinue reading “This Week in Omnichannel (11-2-2015)”

When Big Data Analytics Hurts Innovation

Making use of Big Data is a staple of every digital marketer’s playbook, especially those in the retail sector who will use it to measure such things as transaction and customer loyalty. There is a lot of potential to be found in Big Data analytics, but it’s lost when retailers grow too comfortable with aContinue reading “When Big Data Analytics Hurts Innovation”

Why Email is the Most Underrated Personalization Channel

Over the past decade, faster computers, super-powered phones, and widespread access to high speed internet have made omnichannel access possible in a way that we’ve never seen before in human history. But despite all of the hype we give to emerging mobile and social channels, the humble email is still one of the most effectiveContinue reading “Why Email is the Most Underrated Personalization Channel”

Why Personalized Websites Boast Higher Conversions

As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale. Personalization makes your customer feel like you truly understand them and massively streamlines your web experience by using big data insights to deliver unique buyer experiences inContinue reading “Why Personalized Websites Boast Higher Conversions”

Founder/CEO Amrit Kirpalani Awarded Direct Marketing News 40 Under 40

“Unstoppable.” That’s how Direct Marketing News is describing NectarOM founder and CEO, Amrit Kirpalani. The annual Direct Marketing News 40 Under 40 Award was awarded to Amrit last month, and we couldn’t be more ecstatic. This prestigious award celebrates marketing leaders with exceptional achievements. Amrit’s work with NectarOM helped name him as one of the 40 awardContinue reading “Founder/CEO Amrit Kirpalani Awarded Direct Marketing News 40 Under 40”

3 Killer Abandoned Cart Strategies

Marketers have found that on average, 67.45% of online shopping carts are abandoned before customers check out. That’s a huge number of missed sales, and that’s why abandoned cart remarketing was developed. Traditional abandoned cart platforms operate on a simple logic: Set a trigger when customers leave your website without finishing their purchase. Trigger an email with productContinue reading “3 Killer Abandoned Cart Strategies”

Personalization: Making Customers Feel Like a Diamond in the Rough

Everyone loves feeling special. This is obvious across almost all aspects of life. In the past few years, we’ve seen this concept strongly resonate with one group of people: Marketers. In the past three years, the idea of personalizing shopping experiences – both in stores and online – has taken off. Generalized messages and cold, impersonal marketing are in theContinue reading “Personalization: Making Customers Feel Like a Diamond in the Rough”

How Data Makes us Healthier

When people think big data, certain industries come to mind. Government, retail, health care and financial services top the list of enterprises collecting and capitalizing on customer data. But as personalization and omnichannel have become more of an expectation across all markets, new industries have started using customer data with the goal of improving a consumer’s experience. One industryContinue reading “How Data Makes us Healthier”

Evolution of Omnichannel: Infographic

The term omnichannel has only been around for a few years, but the concept has undergone massive transformation since its conception in 2010. In the past five years, omnichannel has evolved from an unfamiliar concept, to a trendy buzzword, to a marketing must-have. As omnichannel continues to change alongside new digital trends, one thing stays the same – the customer’s desireContinue reading “Evolution of Omnichannel: Infographic”

The Biggest Losers of Google’s Mobilegeddon

Last month, we wrote about preparing for Google’s algorithm changes and the importance of optimizing mobile sites. Now that the changes have been in place for a few weeks, we’re taking a look at how Mobilegeddon is challenging some of today’s biggest websites. The biggest losers in Mobilegeddon Even though Google gave companies plenty of notice, several sites tookContinue reading “The Biggest Losers of Google’s Mobilegeddon”

Importance of Location Data in Content Marketing

With the increasing integration of technology and data in sales, there has never been a better time to use location intelligence in marketing. Using location data is too easy and too beneficial to ignore. Location features help businesses stand out amongst competitors and are a staple for today’s leaders in marketing. As the concept grows, customers are beginningContinue reading “Importance of Location Data in Content Marketing”

Overcoming Personalization Challenges in Retail eCommerce

Online shopping is easy and efficient. With the introduction of omnichannel-savvy retailers implementing in-store pickups and fast home delivery, eCommerce is more popular than ever. We know personalization is effective for every type of business. Customers like goods and services tailored to their wants and needs. We’ve seen some of the world’s strongest marketers reapContinue reading “Overcoming Personalization Challenges in Retail eCommerce”

3 Reasons Why Email Still Thrives in the Omnichannel Era

Over the past decade, faster computers and widespread access to high speed internet have made omnichannel access possible in a way that we’ve never seen before in human history. But despite all of the hype we give to mobile and social channels, the humble email is still one of the most effective and reliable channelsContinue reading “3 Reasons Why Email Still Thrives in the Omnichannel Era”

Avoiding Common Email Automation Mistakes

Almost every company uses automation to send emails in today’s day and age. Every morning, I wake up to dozens of emails from retailers comprised of newsletters and special offers. For the most part, I love sifting through these emails. However, as a marketing automation enthusiast, there are some aspects of email automation that canContinue reading “Avoiding Common Email Automation Mistakes”

The Leaders in Beautifully Designed Smartphone Apps

When it comes to marketing across mobile, companies range in success. From poorly optimized web pages on mobile, to sites that take too long to load, some companies undoubtably struggle when shifting from brick-and-mortars or website to mobile devices. However, some companies are leading the forefront of omnichannel efforts through their Smartphone applications. Through convenientContinue reading “The Leaders in Beautifully Designed Smartphone Apps”

Optimizing Mobile and Preparing for Mobilegeddon

Syncing your mobile and website platforms has always been a smart move for marketers, simply because shoppers prefer the ease and convenience of optimized mobile sites. However, new updates to Google make this optimization a necessity, rather than option, for today’s eCommerce sites. Google recently released plans to change its mobile search rankings based on a site’sContinue reading “Optimizing Mobile and Preparing for Mobilegeddon”

Don’t Get Fooled By Data

April Fool’s is around the corner…and nectarOM has a few suggestions to reduce your risk of getting fooled by data analysis. In a time when data is abundant and necessary for a strong personalized marketing strategy, marketers should be on the look out for these most common ways that data is misinterpreted. The following areContinue reading “Don’t Get Fooled By Data”

Increasing Loyalty with Personalization

Two weeks ago, we talked a little about defining the loyal customer with data. And because loyalty is so important for successful marketing, we decided to explore the topic a little further. But this time, we’re looking at loyalty through the lens of personalization. Personalization is the best way to successfully retain customers effectively and efficiently.Continue reading “Increasing Loyalty with Personalization”

Marketing to Millennials with Seamless Social Omnichannel

Using social media channels to improve marketing over multiple platforms A massive shift in the marketing power is upon us. For decades, baby boomers held the most purchasing power in the marketplace. But, as millennials are becoming the driving force in sales, marketers are forced to adjust their strategies to accommodate the younger generation. With theContinue reading “Marketing to Millennials with Seamless Social Omnichannel”

Trusting Automation: Feeling Secure in your Software

Even though automation software is a proven essential for strong marketing, some companies are still wary about its practices. Oftentimes, marketers are hesitant to apply automation to sales because they have difficulty trusting technology – especially when automation plays a large role in marketing. We’ve heard that some marketers are uneasy trusting the accuracy ofContinue reading “Trusting Automation: Feeling Secure in your Software”

How is Omnichannel Paying Off for Retailers?

Omnichannel elements are paying off big time for retailers that know how to use them. We’ve noticed that the most impressive fiscal results come from companies using nontraditional platforms in creative ways. Today’s top omnichannel retailers show that revamping a marketing strategy to reflect changes in the digital sphere can dramatically improve revenue and sales. To get aContinue reading “How is Omnichannel Paying Off for Retailers?”

Top Trends in Data

It’s 2015, and companies are finally getting the hang of data. Big data has been around for years so it’s about time! More and more companies are using data to profile their customers to generate relevant products and marketing strategies. A study by Forbes and Teradata found that 78% of marketers are incorporating data intoContinue reading “Top Trends in Data”

Marketing Personalization: A Long Term Investment

With 94% of marketers agreeing “personalization of the web experience is critical to current and future success,” we know that personalization is an investment that yields impressive results. However, personalizing content can take more effort than producing generic, robotic marketing content. Getting to know a customer’s habits and preferences can take time, and analyzing customer behavior may require a fewContinue reading “Marketing Personalization: A Long Term Investment”

Defining the Loyal Customer with Data

What is a “loyal” customer? The loyal customer is a person who keeps coming back for more. This customer frequently browses, shops and supports your company. A loyal customer may consider other competitors, but often chooses your company when making purchases. In other words, a loyal customer is your favorite kind of customer. Why isContinue reading “Defining the Loyal Customer with Data”

Keeping Marketing Automation Easy

Technology can be scary topic for some. Technology brings change and complicated concepts, which can be challenging even for the tech-savvy. Implementing foreign concepts may seem overwhelming, and can scare off marketers. However, one sect of technology sets itself apart from the rest because of its usefulness and potential assets. Marketing automation can be aContinue reading “Keeping Marketing Automation Easy”

The Top Picks for Great Brick and Mortar Omnichannel Marketing

Over the past couple years, mobile technology advances have drastically changed the way companies make sales. With the steady increase of smartphone users in the U.S., retailers have experienced more showrooming from customers. Showrooming occurs when an in-store shopper utilizes his or her mobile device or tablet to enhance their shopping experience. Consumers can check product reviews,Continue reading “The Top Picks for Great Brick and Mortar Omnichannel Marketing”

Happy Valentine’s Day from nectarOM!

We can’t keep this to ourselves any longer – just in time for Valentine’s Day, we’re releasing our brand new eBook, How to Make Buyers Fall In Love With You as a guide for using data to attract, engage, and retain new customers. Both marketing and romance are based upon the rules of attraction that govern interpersonal relationships. When knowledgeContinue reading “Happy Valentine’s Day from nectarOM!”

Measuring Automation Success With Data

Evaluating Digital Marketing Metrics Like A Pro In every type of industry, data is used to evaluate the status of a concept, product, or idea. From politics to the red carpet, data is used around the world to measure what works, and what doesn’t. Data is particularly important for those in the marketing world. DataContinue reading “Measuring Automation Success With Data”

Managing Multiple Channels with Automation

There’s no doubt regarding the effectiveness of marketing automation. Automation makes communicating with customers easy and has the potential to yield impressive results. However, automation can be a nuisance for customers if not used appropriately. Automation fails when marketers present irrelevant, incorrect, or outdated content. At its worst, marketing automation can actually make a business lose customers. Automation can beContinue reading “Managing Multiple Channels with Automation”

Four Reasons Why Bad Data Management Hurts

For many businesses, data is a great addition to a marketer’s toolbox. Equipped with data, businesses can collect, store, analyze and interpret their customers’ information. This helps marketers develop the best sales messages and strategies for each individual customer. However, if used incorrectly, data can be more of a hindrance than an asset for aContinue reading “Four Reasons Why Bad Data Management Hurts”

6 Characteristics of Our Favorite Marketing Heroes

Each of us have a marketing hero. It doesn’t matter if you are new to the marketing space or have worked in the industry most of your life. Each of us know someone who inspires us to be a better marketer today than we were yesterday. You might think that business executives, marketing consultants, technologyContinue reading “6 Characteristics of Our Favorite Marketing Heroes”

Overcoming Stress with Marketing Personalization

Marketing has never been easy, and 2015 is no exception. This year, marketers in every industry will face several new challenges and stressors. However, today’s marketers should banish all anxiety and confidently embrace these challenges head on with a marketing personalization strategy. We have determined three common stressors for today’s marketers, which can all be solvedContinue reading “Overcoming Stress with Marketing Personalization”

A 3 Step Guide to Starting Omnichannel Marketing

Omnichannel is a relatively new concept for today’s marketers. Despite its relatively new tenure in the marketing world, the idea of omnichannel has made a strong impact on businesses and consumers alike, and it doesn’t look like omnichannel is going away anytime soon. In a time where consumers constantly accessible through dozens of marketing platforms, marketers must embraceContinue reading “A 3 Step Guide to Starting Omnichannel Marketing”

Using Marketing Personalization to Tap into the Disconnected Consumer

Today’s consumers are bombarded with marketing. For consumers, the never-ending onslaught of marketing messages across digital and traditional marketing channels is a desensitizing experience, and customers quickly learn to ignore and filter marketing that does not instantly resonate with their needs. Marketing personalization helps cut through the noise by smartly combining state of the artContinue reading “Using Marketing Personalization to Tap into the Disconnected Consumer”

DMA 14 Contest Winner Shares How to Be A Marketing Hero

Some members of the nectarOM team and I attended DMA 2014 in San Diego this past October. There we met kindred spirits in the marketing ecosystem and among new friends was Rick Miller, a marketing technology and direct mail executive at Valid USA. After winning our #MyMarketingHero contest, I had the opportunity to visit withContinue reading “DMA 14 Contest Winner Shares How to Be A Marketing Hero”

Clickstream Data in an Automated World

Clickstream technology is vital to understanding customers in any web associated business. The ability to track customer activity across digital fronts allows analysts and marketing teams to easily optimize UX, enrich their CRM, and enhance personalization. One of the key success factors for personalization is segmentation, and installing a clickstream tool can help build customerContinue reading “Clickstream Data in an Automated World”

Four Things to Look for in a Data Management Platform

A customer data management platform acts as the backbone for any company using data to understand customers and generate sales. Data management platforms are multi-functional entities, as they collect, manage, process, analyze, organize, and activate data. And, as data-driven marketing continues to drive revenue, data management platforms have become a common implementation for all typesContinue reading “Four Things to Look for in a Data Management Platform”

A Brief History of Omnichannel Marketing

In less than five years, one marketing strategy has evolved from an unfamiliar concept, to a trendy buzzword, to a crucial component for successful marketing. Omnichannel marketing is one of the fastest-growing concepts for retailers and consumers alike. Omnichannel is about continuing a consumer’s shopping experience across multiple platforms. Retailers must integrate every available channelContinue reading “A Brief History of Omnichannel Marketing”

The Top 5 Personalized Marketing Efforts

In a market that places increasingly more importance on creating a customer-centric experience, today’s top marketers must utilize personalized, 1:1 marketing strategies to drive sales and stay competitive with other companies. However, some personalized marketing efforts are more effective than others. While we have talked about some great omnichannel marketing winners, we’ll be focusing onContinue reading “The Top 5 Personalized Marketing Efforts”

The Message from the Digital Dallas Summit: Personalize “It”

Today we have a special guest post from Brandon Harig, the winner of our My Marketing Hero Twitter contest. Brandon is a digital marketer with a background in social media processes and policies, having worked with top automotive brands in the country as part of  start-ups and agencies. More of his work and thoughts can beContinue reading “The Message from the Digital Dallas Summit: Personalize “It””

A Recap of Dallas Digital Summit 2014

This past Tuesday and Wednesday, a few of us from NectarOM took a break from our traditional office duties and attended this year’s Dallas Digital Summit. Dallas Digital Summit is the largest, premier digital strategies forum in the Dallas area. Over forty of today’s leaders in digital fields led roundtable discussions and workshops, discussing up-and-comingContinue reading “A Recap of Dallas Digital Summit 2014”

Top Three Fears About Marketing Personalization

A recent survey of online shoppers shows that consumers are more open to marketing personalization strategies than ever before. 79% of U.S. consumers expect personalization from brands, and over 50% expect e-commerce sites to remember past purchases. With these expectations and demands from the public, why hasn’t every company utilizing personalized marketing? We’ve found that unwillingnessContinue reading “Top Three Fears About Marketing Personalization”

Don’t miss us at Dallas Digital Summit!

  Dallas Digital Summit 2014 is next week, and we’ll be there on both days to mingle with fellow data driven marketers and digital innovators. This year’s speakers and agenda are listed here – definitely some notable figures in the digital marketing space that we’re interested to see. If you haven’t registered, it’s not tooContinue reading “Don’t miss us at Dallas Digital Summit!”

How to Maximize your Marketing Automation Efforts on Cyber Monday

The biggest shopping day of the year is quickly approaching; and no, we aren’t talking about Black Friday. Cyber Monday 2014 is just a few days away. Based off patterns from past Cyber Monday sales, we’re confident that Cyber Monday 2014 will provide record-breaking sales for every type of retailer. USA Today says “Black FridayContinue reading “How to Maximize your Marketing Automation Efforts on Cyber Monday”

How did one marketing hero raise over $125 million for an incurable disease?

An uncommon disease quickly became a philanthropy sensation, thanks to some creative marketing tactics. The ALS Ice Bucket Challenge has generated over $125 million in donations toward finding a cure for ALS in just a few months. Since the first ice bucket challenge video debuted in July 2014, more than 2.5 million people from 150Continue reading “How did one marketing hero raise over $125 million for an incurable disease?”

Luxury Interactive 2014 – Our Take on Omnichannel Needs

  High Fashion and Luxury Demand Omnichannel Engagement Solutions October’s Luxury Interactive conference in New York City came and went with little fanfare in Midtown Manhattan. Overshadowed during the three short days by the much larger Comic-Con across town, Luxury Interactive drew a very particular crowd: retailers needing to differentiate their brand online, and theContinue reading “Luxury Interactive 2014 – Our Take on Omnichannel Needs”

The DMA 2014 Experience as Told by Speakers and Attendees

Last week I attended my first Direct Marketing Association (DMA) conference in San Diego. For years I heard about this organization and how amazing the experience is. I had these images of high-profile speakers standing on brightly lit stages, after-hour networking parties with suited-up marketers, breakfast meetings on the harbor, and after dinner strolls onContinue reading “The DMA 2014 Experience as Told by Speakers and Attendees”

DMA 2014 Takeaways – Goodbye San Diego

Our DMA 2014 Takeaways The San Diego Convention Center was lovely, and the weather collaborated to make a beautiful experience (especially in the back atriums and patio areas). Our only qualm – the exhibit booths weren’t on the sailboats outside. Great choice of a venue. The keynote speakers were fantastic, and you could tell byContinue reading “DMA 2014 Takeaways – Goodbye San Diego”

See you at DMA 2014!

Meet nectarOM at DMA 2014 Our team will be at DMA 2014 in San Diego from October 26th to the 29th at booth 1016, so come stop by and say hi to us when you have a chance. DMA 2014 hosts some of the best and brightest data driven marketers and offers the marketing world a chanceContinue reading “See you at DMA 2014!”

How to Audit Your Marketing Personalization Efforts

Climbing the personalization mountain ain’t easy. How can an audit help? You’ll face set backs, run into frustrating data issues, and find yourself confused as to why things just won’t work. With marketers juggling so many tasks these days, most simply don’t have time to take a deep breath and really untangle their technology stacks,Continue reading “How to Audit Your Marketing Personalization Efforts”

4 Marketing Personalization Mistakes to Avoid

We’ve posted quite a few articles on marketing personalization best practices and ways to increase value with personalization, but what we haven’t touched on are things to avoid when it comes to building momentum with marketing personalization and automation. Here are four marketing personalization mistakes you absolutely have to avoid like the plague if youContinue reading “4 Marketing Personalization Mistakes to Avoid”

Who are the Winners in Omnichannel Marketing?

If you are a marketer or are in an industry/company where marketing is a key strategy component, you have probably heard the term “omnichannel” one or two times (or twenty… or fifty…). It’s the buzzword that seems to be redefining the way consumer facing companies conduct business. Omnichannel marketing means reaching customers seamlessly across multipleContinue reading “Who are the Winners in Omnichannel Marketing?”

What is Marketing Personalization?

At nectarOM, we mention the phrase marketing personalization quite a bit. In fact, we mention it so frequently we have decided to write a blog post about it just to make sure you’re completely clear on what it is. The short definition is that marketing personalization is the process of sending targeted personalized messages toContinue reading “What is Marketing Personalization?”

5 Tips for Improving E-mail Metrics Using Marketing Personalization

Email metrics are increasingly becoming an essential part of a company’s marketing plan. Marketers are constantly under pressure to excel at various key performance indicators. These 5 tips will give you a better understanding of how to start improving and measuring important email metrics using marketing personalization ad various other tactics. 1) To Increase OpenContinue reading “5 Tips for Improving E-mail Metrics Using Marketing Personalization”

Retailers, Maximize your Omnichannel Marketing for the Upcoming Holidays

Omnichannel marketing is key to growing revenue in an increasingly hostile holiday environment. Because you’re reading this, I’m assuming 3 things about you: Marketing across channels is essential for you this holiday season Tracking and measuring performance across channels is important to you Personalized omnichannel marketing is a priority With those assumptions in mind, hereContinue reading “Retailers, Maximize your Omnichannel Marketing for the Upcoming Holidays”

4 Steps to Implementing Marketing Personalization at Your Company

  If you are at all interested in implementing marketing personalization at your company, follow this quick 4 step guide. 1. Determine whether or not you really need it right now. How do you know when you’re ready to start personalizing your messages? First, decide what state your company may be in. Are you a growing consumer facingContinue reading “4 Steps to Implementing Marketing Personalization at Your Company”

Stop Dirty Data: 5 Steps to Data Cleaning

One of the biggest issues we see our clients have is dirty data; that is, inaccurate, erroneous, or otherwise incomplete data. While this may seem like a tiny blip in the realm of big data and analytics, it is quite possibly the biggest barrier in enhancing a company’s overall data insight capabilities. Here are 5Continue reading “Stop Dirty Data: 5 Steps to Data Cleaning”

How Big Data and Dating are Colliding

Online dating is not new. In fact, it’s been around for quite some time, but has only recently been exploded in the mobile space. It wasn’t too long ago that a negative stigma of online dating existed within American society. It was thought of to be mainly for “older” people or people who really hadContinue reading “How Big Data and Dating are Colliding”

How the Power of Big Data is Used to Discover Hidden Planets

Astronomy, like many other sciences, is heavily reliant on data analysis. Scientists looking at stars and planets record a multitude of variables including heat signatures, brightness levels, radiation, and even high level chemistry equations. As a result, it’s not too difficult to see how scientists make discoveries much later than the data shows. In 2009,Continue reading “How the Power of Big Data is Used to Discover Hidden Planets”

The Ins and Outs of 3rd Party Cookies

Anyone who uses the internet has at some point heard the term “cookie.” So what exactly is a “cookie?” No I’m not talking about the things with the chocolate chips in them but rather a “cookie,” as it pertains to the internet, is a small piece of tracking data. Let’s say you visit Yahoo.com; uponContinue reading “The Ins and Outs of 3rd Party Cookies”

Flappy Bird: The Truth Behind Addicting Games and Ad Spending

Let’s face it: the majority of us have played Flappy Bird at least once. It was such a simple yet so frustratingly difficult that it became extremely addicting. In fact, it was so addictive that creator Dong Nguyen yanked the game out of the app store for good, according to a Forbes Interview. Nguyen hasContinue reading “Flappy Bird: The Truth Behind Addicting Games and Ad Spending”

3 Marketing Trends of 2014

Marketing is just like any other tradition here in the United States: as time progresses it begins to change and adapt to new trends that emerge. In 2014, the marketing world has had a lot of new developments thanks to the innovations such as mobile apps, social media, big data breakthroughs, and other discoveries. AsContinue reading “3 Marketing Trends of 2014”

nectarOM CEO Wins Minority Business Leader Award

Last Thursday, part of the nectarOM team was able to attend the Dallas Business Journal Minority Business Leader luncheon at the Omni Dallas. Although there was a rare “blizzard” (maybe ½ inch of snow) in Dallas that day, the attendance was very good and the room was relatively full. The new Omni Dallas venue wasContinue reading “nectarOM CEO Wins Minority Business Leader Award”

Beginner’s Guide to Mobile Apps

Since the creation of the smartphone, mobile apps have been a continuously growing industry not only for entertainment and technological purposes but also from a marketing standpoint. With the rise of mobile applications, marketing strategies for thousands of companies have evolved drastically in order to accommodate this popular new trend. However, while there are earlyContinue reading “Beginner’s Guide to Mobile Apps”

How to Market to the Fastest Growing Consumer Segment in the U.S

Consider this: the U.S. Census Bureau projected that minority groups will overcome the majority, rising from 37% to 57%, by the year 2060. The reason for this dramatic increase can be attributed to the massive growth in the Hispanic population, expected to double from 53.3 million in 2012 to 128.8 million in 2060, making upContinue reading “How to Market to the Fastest Growing Consumer Segment in the U.S”

3 Tips for Gaining Brand Power

Customers are the base of any successful business. Without customers, you have no sales. While this is the most obvious tenet of having a business, customer experience and brand loyalty are often overlooked. Consider an example of a retail clothing brand that is known for its superior quality at the least expensive prices in theContinue reading “3 Tips for Gaining Brand Power”

Evolving Trend of Mass Customization

  In the early 1900’s Henry Ford was credited with the invention of the assembly line. This innovation allowed for large quantities of identical products to be produced in relatively little time. This movement became known as mass production and shaped the way industries would conduct business and build products for years to come. FastContinue reading “Evolving Trend of Mass Customization”

3 Ways to Improve Mobile Personalization

Mobile Personalization is one of the hottest new trends in marketing in 2014.  Mobile purchases make up about 20% of all eCommerce transactions and mobile sales are projected to increase from $139 Billion to $400 Billion in the next couple years alone.  It is apparent that mobile presence is growing rapidly, but the real questionContinue reading “3 Ways to Improve Mobile Personalization”

Achieving Conversion with Website Personalization

Delivering a hyper-personalized email marketing campaign isn’t the only avenue to delivering relevant content and offers to each and every customer. Website personalization gives customers access to a personalized onsite experience. What’s the difference between a personalized and non-personalized website? Non-Personalized – The content presented is the same for all customers and lacks personalization. FindingContinue reading “Achieving Conversion with Website Personalization”

The 3 Biggest Complaints of 2013 Holiday Shopping

When you think of the holidays you think of delicious food, time with family and friends, receiving presents, and if you’re lucky, a White Christmas. When talking about giving presents, however, the Christmas mall rush is not something to be reckoned with. Within the past few years, the advent of digital shopping has drastically changedContinue reading “The 3 Biggest Complaints of 2013 Holiday Shopping”

How to Utilize Lifecycle Marketing

Lifecycle Marketing can Deliver the Right Message at the Right Time! You, as a marketer, are aware of the thousands of e-mails that companies send out according to the various seasons of the year. As the winter months near, there are a slew of promotions for winter apparel, home heating and everything related to theContinue reading “How to Utilize Lifecycle Marketing”

The Power of Trigger Marketing

Trigger a Call to Action through Personalization! As the old saying goes, timing is everything.  Trigger or Event-Based Marketing is the pulse behind a successful campaign because it hones in on actions your customer takes today. The result is highly targeted, hyper-personalized communications that delivers immediate results. A trigger is the opportunity to talk toContinue reading “The Power of Trigger Marketing”

Randi Zuckerberg Dallas Digital Summit Keynote Part 2

Randi Zuckerberg Emerging Tech Trends Recap   We last left off in the middle of Randi Zuckerberg, CEO and founder of Zuckerberg Media, talking about what she believes are the emerging trends of technology.  She spoke mainly of the internet empowering the “everyday man” to pursue their entrepreneurial spirit, she spoke of how tech giantsContinue reading “Randi Zuckerberg Dallas Digital Summit Keynote Part 2”

Randi Zuckerberg Dallas Digital Summit Keynote Part 1

Randi Zuckerberg Emerging Tech Trends Recap While attending the Dallas Digital Summit these past few days we were fortunate enough to listen to Randi Zuckerberg, founder and CEO of Zuckerberg Media and sister to Facebook founder Mark Zuckerberg.  Randi spoke on a very relevant topic that everyone faces today and that is the shifting trendsContinue reading “Randi Zuckerberg Dallas Digital Summit Keynote Part 1”

Nectar to Present at Dallas Digital Summit

Follow Nectar at the 2013 Dallas Digital Summit! Nectar is excited to present at this year’s Dallas Digital Summit at the Irving Convention Center. The Dallas Digital Summit is an annual conference that is held to stimulate transfer of knowledge and discussion of key topics in the field of digital marketing, mobile engagement, customer personalization,Continue reading “Nectar to Present at Dallas Digital Summit”

How Customer Analytics are evolving the way we Market

Customer Analytics allows you to learn all your Customer Needs! You’ve got big data. Now the big question is, what do you do with it? With the help of customer analytics, you can turn your data into something useful and transform it into a prime marketing tool. The result is an enhanced customer experience withContinue reading “How Customer Analytics are evolving the way we Market”

How to make Big Data personal with Segmentation

Who says Big Data can’t be personalized? Within the realms of marketing campaigns, generalization is not a word you want to embrace. Sending identical, generic mass emails to your entire customer base across the board  isn’t the route you want to take. This only leads to poor customer retention, customer dissatisfaction and your emails endingContinue reading “How to make Big Data personal with Segmentation”

5 Effective Ways To Hyper-Personalize Communications

Every Customer Deserves Personalized Attention One of the top priorities of any marketer is to capture, build and retain customers. Effectively engaging customers to keep any services and products in the forefront of their mind is a difficult task. It requires advanced marketing personalization with turbo charged hyper-personalized content, products and information.  No two customersContinue reading “5 Effective Ways To Hyper-Personalize Communications”

5 Reasons Why You Need Marketing Personalization

All things considered, it’s a must… There’s lots of decisions to be made and various avenues to consider as a marketer. One of the more prominent, hands down, is Marketing Personalization. The road map of promoting your products, generating interest, acquiring customers, obtaining & expanding a loyal customer base and boosting your revenue is vast.Continue reading “5 Reasons Why You Need Marketing Personalization”

Marketing Personalization Then & Now

Let’s Take A Trip Back In Time… When you sit back and look at the technology today versus 15 or 20 years ago, the first thing that probably comes to mind is, “Times have changed.”  When you think about it, the advances in technology over the years is quite phenomenal.  The same holds true forContinue reading “Marketing Personalization Then & Now”

Small Details In Marketing Personalization Makes A Big Difference

The Little Things Are A Big Deal There’s a lot to do in the great big world of marketing personalization. Your goal is to acquire customers, drive traffic to your site, boost revenue and retain your pool of customers. Establishing a 360 degree customer profile requires a great deal of effort. This information is obtainedContinue reading “Small Details In Marketing Personalization Makes A Big Difference”

Why Trigger Marketing Matters

As They Say…Timing Is Everything As a marketer, you’re probably thinking about how to acquire, grow and retain customers.  That’s a lot to do! There’s a lot to process as well as consider with marketing personalization. You’ll often hear important key terms mentioned including customer engagement, 360 degree customer profile, big data, CRM, ROI, segmentation,Continue reading “Why Trigger Marketing Matters”

How Amazon Uses Marketing Personalization

Amazon…You’re Doing It Right Amazon excels in the area of marketing personalization.  They’ve mastered the art of creating a hyper personalized shopping experience for their customers saving them both time and money. With the data to back it up, they’ve created 360 degree customer profiles. This allows Amazon to connect the customer dots and divideContinue reading “How Amazon Uses Marketing Personalization”

5 Don’ts for Marketing Personalization

Scattered within the do’s of Marketing Personalization are some don’ts…   Whether you’re the owner of a small business or a lucrative company, there’s a need to get personal with your customers.    Personalization is rendered when information is gathered through various social streams, email, mobile, CRM, transactions, etc. This melting pot creates a 360Continue reading “5 Don’ts for Marketing Personalization”

The Future: Big Opportunities in Big Data

Big Opportunities in Big Data Abound.  You Just Need to Know HOW to Look (4th in a Series)   I recently spoke with several high level marketing executives about the near-ubiquitous topic, BIG DATA. The executives included Paul Golden, ex-CMO of Samsung Mobile, Barry Judge (ex-CMO of Best Buy, current CMO of LivingSocial, and BradContinue reading “The Future: Big Opportunities in Big Data”

Big Data Analytics: The Key to Unlocking Business Potential

Positive Results From the Smart Use of Big Data Analytics (3rd in a Series) I recently spoke with several high level marketing executives about the near-ubiquitous topic, BIG DATA. The executives included Paul Golden, ex-CMO of Samsung Mobile, Barry Judge (ex-CMO of Best Buy, current CMO of LivingSocial, and Brad Todd, (Principal at The RichardsContinue reading “Big Data Analytics: The Key to Unlocking Business Potential”

How Marketing Executives Use Big Data: All Types of Data Sets At the Right Time

I recently spoke with several high level marketing executives about the near-ubiquitous topic, BIG DATA. The executives included Paul Golden, ex-CMO of Samsung Mobile, Barry Judge (ex-CMO of Best Buy, current CMO of LivingSocial, and Brad Todd, (Principal at The Richards Group). Each of the executives with whom we spoke had used all types of dataContinue reading “How Marketing Executives Use Big Data: All Types of Data Sets At the Right Time”

Clickstream Analysis: Understanding Your Customers Online

Why You Need Clickstream Data. And How You Should Use It Almost everyone in online retail knows about clickstream tracking.  Many companies utilize click tracking on their sites.  However much of it is either not utilized or under-utilized as a tool to improve the customer shopping experience.  When clickstream data is analyzed, it is typicallyContinue reading “Clickstream Analysis: Understanding Your Customers Online”

The Opportunities of BIG DATA: What Do You Think?

  Opportunities of Big Data Lie beyond the Hyperbole (1st in a Series) I recently spoke with several high level marketing executives about the near-ubiquitous topic, BIG DATA. The executives included Paul Golden, ex-CMO of Samsung Mobile, Barry Judge (ex-CMO of Best Buy, current CMO of LivingSocial, and Brad Todd, (Principal at The Richards Group).Continue reading “The Opportunities of BIG DATA: What Do You Think?”

Market Segmentation versus Personalization: Which Marketing Strategy is Best for Your Business?

I often hear people using segmentation and personalization interchangeably.  And it’s no wonder–the goals of both are similar: speak to your customer in a relevant way to increase their engagement with your brand.  Every business wants to have more engaged customers.  So we slice and dice our customer base to try to understand how bestContinue reading “Market Segmentation versus Personalization: Which Marketing Strategy is Best for Your Business?”

5 Tips for Building an Omni-Channel Customer Profile

Creating an Omni-Channel Customer Profile can be Easy, if you Start with the End in Mind With all the clutter of marketing messages, customers are demanding relevance. At the same time, marketing teams are struggling with some of the basic foundational components because of all the disparate sources of data available both internally and externallyContinue reading “5 Tips for Building an Omni-Channel Customer Profile”

Nectar: The Easiest One-to-One Marketing Suite. Period.

Is Nectar really the “easiest one-to-one marketing suite”?  Yes! We have developed an integrated SaaS suite that makes the marketer’s job easy as pie. And how have we done it?  Our comprehensive software suite allows marketers to take disparate big data about thousands (or millions++) of customers and create individual 360-degree profiles in real time,Continue reading “Nectar: The Easiest One-to-One Marketing Suite. Period.”

SXSW: Vote for Us to be on a Panel and Learn More about Hyper-Personalization

Asking for your vote for SXSW Interactive 2014 SXSW Interactive: It’s huge. It’s music. It’s technology. It’s THE place to be in March of any given year.  And we at Nectar are very excited (and also honored, maybe a bit nervous) to say that we made it through the first gateway to speak at SXSWContinue reading “SXSW: Vote for Us to be on a Panel and Learn More about Hyper-Personalization”

5 Reasons You Know You’re Ready for a Data Management Platform (DMP)

And, Just Because You Have ‘Big Data’ is Not One of The Reasons to Get a DMP Wondering where I’m going with this post because I said having Big Data is not one of the reasons to get a Data Management Platform (or DMP)? Read on … The term Big Data is now like consultantContinue reading “5 Reasons You Know You’re Ready for a Data Management Platform (DMP)”

What’s Next: Personalization at the Washington Post?

Can Jeff Bezos Turn the Tide at The Washington Post by Introducing Personalization?   When I read about Jeff Bezos buying the Washington Post, I was surprised and also hopeful. I am a big Bezos fan and if anyone can transform the “newspaper industry,” I think Mr. Bezos can. Will he bring newspapers into theContinue reading “What’s Next: Personalization at the Washington Post?”

Where Did the Name nectarom Come From?

nectar + om = nectarom { the secret formula for squeezing the juice out of your marketing } During many of my meetings, I’m often asked where the name nectarom came from and what we do as a company. Well, here’s the short form: Nectar Online Media is a big data customer analytics software companyContinue reading “Where Did the Name nectarom Come From?”

Using Big Data to Micro-Target: Integrating Big Data for 1:1 Marketing

One of the things I love about my job at Nectar is sharing with our customers how we deliver value to their business by enabling them to micro-target messages to their customers. Recently, while reading McKinsey Quarterly articles on big data, I saw a couple of statements from McKinsey directors that really resonated with me, becauseContinue reading “Using Big Data to Micro-Target: Integrating Big Data for 1:1 Marketing”

Mobile Personalization: Boost Mobile Revenues with Relevance

Mobile commerce is big. And getting bigger. It has only been six years since Apple introduced the iPhone, arguably the first shopping-friendly smartphone–though even that didn’t happen with the first generation.  And today we are spending billions of dollars shopping and buying on our phones.  Next up: Mobile Personalization! “The runaway hit for retail thisContinue reading “Mobile Personalization: Boost Mobile Revenues with Relevance”

Using Big Data to Drive Revenue

I recently read an article called “In Media, Big Data Is Booming but Big Results Are Lacking” written for All Things D, that included several very interesting tidbits of information: 90% of the world’s data has been accumulated in the past two years. We’re generating 2.5 quintillion bytes of data per day. Many companies are logging andContinue reading “Using Big Data to Drive Revenue”

Mad Hyper-Personalization: The Evolution to 1:1 Marketing

In honor of the Mad Men Season 6 premier this weekend, we’d like to take this moment to take a walk down Marketing Memory Lane, From mass marketing to demographic segmentation to customer segmentation to personalization. And now with Nectar, hyper-personalization. Before the era now inextricably linked with Don Draper, all consumers received the sameContinue reading “Mad Hyper-Personalization: The Evolution to 1:1 Marketing”

Amazon eCommerce: Why the Company is Killing It

The most recent retail sales figures from February surprised most people. Everyone expected a modest increase because of the expiration of the payroll tax holiday. But, WHOA, they were much better than the future prognosticators’ expectations. And the biggest winner? Amazon, eCommerce. Everything from a-z indeed. Slate magazine said it best in their tweet: “RetailContinue reading “Amazon eCommerce: Why the Company is Killing It”

Amrit Kirpalani Presents at the Kellogg Alumni Club Symposium

The ability to go back to your alma mater and inspire current students with your success is what many entrepreneurs dream of! Our CEO Amrit Kirpalani was able to do just that a few weeks ago at the Kellogg Alumni Club of DFW Career and Leadership Symposium! The event’s theme was ‘The Entrepreneurial Formula – WhatContinue reading “Amrit Kirpalani Presents at the Kellogg Alumni Club Symposium”

DFW Retail Executives Association Social Media Event

On February 19th, the DFW Retail Executives Association held a member appreciation wine tasting and a special presentation on the latest trends in social media! The event was FREE to members and only $10 to non-members, so it was a great way to get involved with the local Dallas retail scene. Immediately following the generous and delicious wineContinue reading “DFW Retail Executives Association Social Media Event”

Nectar Online Media Sits on UNT Career Center Panel

Here at Nectar Online Media, we love participating in anything that could foster the growth of our social commerce industry! Last week, we were invited to sit on the UNT Career Center Employer Panel, involving a presentation on job search strategies. Hosted by the University of North Texas, it was aimed at students who areContinue reading “Nectar Online Media Sits on UNT Career Center Panel”

Nectar Online Media Presents Predictive Analysis Techniques at the Gateway Analytics Conference

We are always on board for conferences that emphasize the importance of predictive analysis techniques for business decision-making processes. On November 12-13, the Gateway Analytics Network hosted the Business Analytics & Insights 2012 Conference, with four main tracks: Predictive Analytics & Insights, FP&A, Marketing Analytics & Insights, and Human Capital Analytics. This 4-in-1 event aimed to give attendees the opportunity toContinue reading “Nectar Online Media Presents Predictive Analysis Techniques at the Gateway Analytics Conference”

Nectar Online Takes Part in the TeXchange Member Showcase

We are so proud to be a part of the Dallas startup culture, as it is a great group of entrepreneurs and growing companies. After startups were invited to submit applications for consideration, last week Nectar Online Media was chosen to host a table at the DFW TeXchange Member Showcase 2012, celebrating the local startupContinue reading “Nectar Online Takes Part in the TeXchange Member Showcase”

Announcing the Nectar Online Media Social Media Study

We are pleased to announce that, in partnership with the Social Media Club, Nectar has launched a first of its kind Social Media Study. We are aiming to highlight key best practices, opportunities, and the current state of social media investments for small, medium, and large businesses across a range of social platforms. While all companies utilize socialContinue reading “Announcing the Nectar Online Media Social Media Study”

PR Mention: Advertising Your New Business Under $100

Yesterday we were thrilled to be included in the Toilet Paper Entrepreneur round-up for ways to advertise your business under $100, and we got so inspired by the great ideas that we thought we would share a few with you! The best tactics for advertising your new business are those that will get your companyContinue reading “PR Mention: Advertising Your New Business Under $100”

Nectar Founder & CEO Named Tech Titans 2012 Emerging CEO Finalist

MBTC Names Amrit Kirpalani as Emerging Company CEO Finalist for Tech Titans 2012 On July 20th, the MBTC announced Amrit Kirpalani a Finalist for the Emerging Company CEO Tech Titans 2012 award. This is a tremendous honor for me personally and for the entire Nectar Team. The announcement can be found HERE. For a young, emergingContinue reading “Nectar Founder & CEO Named Tech Titans 2012 Emerging CEO Finalist”

Predictive Social Commerce: Using Social Data to Drive Revenue

Predictive Social Commerce Simplified Well, it looks like folks are taking notice of what we’re doing here at Nectar Online Media, with questions coming in about “What’s this predictive social commerce thing y’all have going on?” (We’re located in Dallas so added a bit of the Texas twang). So, thought we’d pen down a fewContinue reading “Predictive Social Commerce: Using Social Data to Drive Revenue”

BuyerHive.com Helps SMBs Save on Everyday Business Purchases

Nectar Online Media launches BuyerHive.com. BuyerHive helps small businesses increase their bottom-line via group buying & cash savings on everyday business purchases. If you buy office supplies, technology, travel, and a host of other items for your business, BuyerHive can help increase your bottom-line. BuyerHive is looking for beta users and, in exchange, the betaContinue reading “BuyerHive.com Helps SMBs Save on Everyday Business Purchases”