Automated Consumer Engagement Platform

NectarOM Health Automates Patient Outreach and Engagement to Better Manage Post- Discharge Care and Reduce Readmissions  Oct. 2, 2019 (Dallas, Texas) – 230 Texas hospitals will see their Medicare payments reduced by up to 3 percent for 2020 as a penalty for having an excess number of patients return to the hospital following treatment. DespiteContinue reading “230 Texas Hospitals Financially Penalized for Excess Readmissions”

“There is a vital change happening in healthcare….Providers who are ready to respond by creating a strong patient experience are going to win, and those who aren’t will be left behind.” That’s from the recent GE Healthcare/Prophet study of the patient experience. There’s a few key findings cited in the study that merit repeating and,Continue reading “Is Your Hospital Hiding From the Consumer Revolution?”

A recent Becker’s Hospital Review article challenges the practice of putting responsibility for patient experience under the purview and responsibility of a single department or individual. Historically, hospitals have focused on satisfaction with a clinical experience solely as measured by HCAHPS scores. Some task marketing departments with improving experience by focusing on brand image. More recently, bigger hospitals and health systems are assigning chief experience officers the responsibility of improving theContinue reading “Responsibility for Patient Engagement Belongs to Everyone”

Omnichannel personalized marketing is no longer just “nice to have” in today’s marketplace, especially with customer experience becoming a key brand differentiator. Image source Consumers are now interacting with brands across multiple channels. Not only do they expect relevant content but they also want the ability to “pick up where they left off” when theyContinue reading “How To Augment Customer Experience With Omnichannel Personalization”