Automated Consumer Engagement Platform

A recent Becker’s Hospital Review article challenges the practice of putting responsibility for patient experience under the purview and responsibility of a single department or individual. Historically, hospitals have focused on satisfaction with a clinical experience solely as measured by HCAHPS scores. Some task marketing departments with improving experience by focusing on brand image. More recently, bigger hospitals and health systems are assigning chief experience officers the responsibility of improving theContinue reading “Responsibility for Patient Engagement Belongs to Everyone”

Omnichannel personalized marketing is no longer just “nice to have” in today’s marketplace, especially with customer experience becoming a key brand differentiator. Image source Consumers are now interacting with brands across multiple channels. Not only do they expect relevant content but they also want the ability to “pick up where they left off” when theyContinue reading “How To Augment Customer Experience With Omnichannel Personalization”

How to use personalization technologies to drive more traffic and increase sales Consumers are bombarded with marketing messages from retailers during holidays and seasonal occasions. They’re more selective about the brands they engage with and purchase from. In fact, 63% of consumers are annoyed by repeated generic advertising messages. On the other hand, 79% ofContinue reading “4 Ways to Increase Seasonal Sales With Personalized Content on Social Media”

3 key strategies to make more sales on your website with personalization strategies   Did you know that 72% of consumers find that online gift shopping has made life easier during the holiday season? As a retailer, you can’t afford to ignore the various ways that eCommerce can boost your online sales. In particular, personalizedContinue reading “Increase eCommerce Conversion this Holiday Season with Personalization”