Comprehensive Marketing Personalization Audit
NectarOM’s Marketing Personalization Audit provides marketers a review of their practices from a Customer Journey Perspective
NectarOM’s proprietary Marketing Personalization Audit reviews all elements of the customer journey with a keen focus on relevancy of the customer experience to help you become a marketing hero.
Covering more than 150 review points, NectarOM’s Marketing Personalization Audit provides brands with valuable insights that include:
- Identifying gaps andopportunity areas on digital channels (website, email, social, direct mail, mobile)
- Testing for customer lifecycle and trigger actions to grow engagement, loyalty, and revenue
- Visiting stores to determine in-store execution & operations (as applicable)
- Evaluating consistencyof the customer experience across channels
- Documenting customer lifecycle interactions
- How are new customers being welcomed? Are appropriate trigger and welcome offers being utilized?
- How are current customers invited to re-engage?
- For your most loyal customers, are they treated like they are the most valuable?
- What win-back campaigns are being executed?
- Benchmarking your performance vs competitors – you can identify up to 3 competitors and we will provide a compare / contrast in these key areas
For brands who are considering starting down the personalization evolution or further investments in this area, NectarOM can also help build a detailed business case for Marketing Personalization based on your brand’s performance.