SOCIAL MEDIA IS A FAD!

Just a few years ago, many organizations believed in the above statement.

Today, most companies are increasing their investments in social media, but returns are nebulous and results are inconsistent. This social media research study overview outlines responses from over 400 leading executives on the perception & effectiveness of social media.

We had responses from executives across several industries, with concentrations in Advertising/Marketing/Communications, Media & Entertainment, Nonprofit and Retail. The vast majority of respondents were social media decision-makers and/or influencers for their companies. Over two-thirds of participants were from organizations with less than $500 million in revenue and another quarter worked at organizations with over $1 billion.

Find out what these leading marketers had to say about social media.