The first rule of Fight Club… you don’t talk about Fight Club.
Last week the NectarOM team grabbed ringside seats to Digital Dallas’s Digital Fight Club and watched ten digital dynamos go head-to-head in five “fights” putting on the ropes some of the hottest undecided topics in technology today. In other words, providing the ultimate panel experience.
- Fight 1: Virtual Reality: Nick DiCarlo (Samsung) vs Dale Carman (Groove Jones)
- Fight 2: IoT: Scott Harper (Dialexa) vs Nathan Huntoon (Pepsi/Frito-Lay)
- Fight 3: Digital Content: Mike Orren (Speakeasy) vs Michael Sitarzewski (LaunchDFW)
- Fight 4: Big Data: Good or Evil?: John Keehler (SMU) vs Dina Light-McNeely (The Marketing Arm)
- Fight 5: Augmented Reality & Artificial Intelligence: Joel Fontenot (Trailblazer Capital) vs Brad Rossacci (900 lbs)
“Well, what do you want me to do? You just want me to hit you?”
- Head Referee: Andrew Hopkins (Managing Director, Accenture)
- Referee: Sorabh Saxena (SVP, Software Development & Engineering, ATT)
- Referee: Sydney Seiger (CMO, TXU)
- Referee: Tim Storer (CEO, Distribion)
- Referee: Jeremy Johnson (VP, Customer Experience, projekt202)
Project Mayhem – The Fight Format
The fighters didn’t hold back, for one minute each fighter stepped into the ring and presented their argument, followed by a 30-second rebuttal, and answered a question from the referees. This sparring format highlighted each fighter’s verbal communication expertise and how events can use digital to interact with the audience. After punches had been thrown, the audience and judges used a web app to place their votes to crown the winner.
The Winners & Losers
For all you marketers that couldn’t attend, you’re in luck. Digital Dallas plans to release a video of the event so you can see the fighters in action.
Until then get the blow-by-blow recount.