A Recap of Dallas Digital Summit 2014

This paDDS2st Tuesday and Wednesday, a few of us from NectarOM took a break from our traditional office duties and attended this year’s Dallas Digital Summit.

Dallas Digital Summit is the largest, premier digital strategies forum in the Dallas area. Over forty of today’s leaders in digital fields led roundtable discussions and workshops, discussing up-and-coming strategies, trends and practices in today’s digital age. These speakers aimed to educate and promote forward thinking and thought leadership pertaining to digital business and marketing.

Our setup at DDSWhat did we do at DDS?

Marketing Heroes Twitter Contest. Contestants sent us a tweet about their marketing hero for the chance to win an Apple TV for them and their hero. Over X people entered the contest throughout the conference. At the end of the conference we announced our randomly selected winner: Brandon H. from . Brandon said his marketing hero is Seth Dotterer, VP of Marketing at Conductor, after Dotterer’s presentation about blending branding and marketing in SEO.

Marketingpersonalization.com. We used DDS as an opportunity to announce the launch of our new publication, marketingpersonalization.com. Marketingpersonalization.com is the premier resource for marketers to stay informed on the fast-changing topic of marketing personalization. Besides publicizing, we also recruited a few writers to contribute posts to the site.

Video Interviews. We also had the amazing opportunity to conduct private interviews with a few Interviews for our upcoming video montageDDS speakers, regarding trends and forecasts for marketing and data usage. Some of our interviewees include Arnie Kuenn, CEO of Vertical Measures; Robert Richardson, Editorial Director for TechTarget Security Media Group; Jeff Sheehan, President of Sheehan Marketing Strategies; and Steve Hammer, President of RankHammer. Stay tuned for footage from our interviews, which we will post on marketingpersonalization.com next week!

Don’t miss us at Dallas Digital Summit!

 

Dallas Digital Summit 2014 is next week, and we’ll be there on both days to mingle with fellow data driven marketers and digital innovators.

This year’s speakers and agenda are listed here – definitely some notable figures in the digital marketing space that we’re interested to see. If you haven’t registered, it’s not too late. By using the code NECTAR50, you can save $50 from already discounted prices.

nectarOM will also be partnering with marketingpersonalization.com to interview top innovators across various marketing fields, and if you are interested, shoot me an email to reserve a slot.

Marketing-Hero-Campaign-DDSUM14
Marketing Hero Campaign at Dallas Digital Summit 2014

My Marketing Heroes Contest

Come stop by our booth to hang out and learn more about our #mymarketinghero twitter contest – you and your marketing hero both have a chance to win a set of Apple TVs for the holidays!

It’s easy:

1. Tweet #mymarketinghero is @(hero name), who is yours? #DDSUM14 @nectarom
2. Follow @nectarom
3. You and your hero each have a chance to win an Apple TV!