Opportunities of Big Data Lie beyond the Hyperbole (1st in a Series)
I recently spoke with several high level marketing executives about the near-ubiquitous topic, BIG DATA. The executives included Paul Golden, ex-CMO of Samsung Mobile, Barry Judge (ex-CMO of Best Buy, current CMO of LivingSocial, and Brad Todd, (Principal at The Richards Group). Generally, I wanted to get their points of view on the opportunities of big data.
I also wanted to get a better understanding of their thinking about:
1) how they perceive big data
2) how their companies use it
3) what kind of results they’ve experienced when leveraging that data, and
4) future opportunities of big data.
But first, before I got into the meat of the discussion, I asked each of them the same question: What do you think when you hear the term BIG DATA?
And here were their responses, in no particular order: cliche, digital, lots of customers/lots of interactions, complicated, limited actionability, hyperbole, blanket term. If one were to look at this list, one might draw the conclusion that BIG DATA has a BAD RAP.
But when we began to speak about the promise of big data, these same executives were much more positive and even excited about the opportunities of big data–the potential customer value it could deliver. The goal of big data is understandable and very desirable, but the steps to get to there are difficult to envision. Especially with all the hype today about big data, which often is just that–hype, a certain amount of cynicism has crept into the C-suite.
But today, you CAN turn all that big data into actionable information to deliver value to your customers by hyper-personalizing their experiences. From connecting all your data dots, to generating the most relevant customer messages, to omnichannel marketing communications, Nectar has the comprehensive marketing suite that can take you from A to Z, quickly and easily. Want to learn more about the opportunities of big data?
Stay tuned to the rest of our series as we find out what these executives think about actual use of big data in business.
Please feel free to leave a comment or ask a question in the section below.