While attending the Dallas Digital Summit these past few days we were fortunate enough to listen to Randi Zuckerberg, founder and CEO of Zuckerberg Media and sister to Facebook founder Mark Zuckerberg. Randi spoke on a very relevant topic that everyone faces today and that is the shifting trends of technology. She spoke of 10 trends and how they are changing around us every day. As a recap, here are 5 of Randi’s trends. The other 5 will be presented in next week’s blog:
BRANDED NEWSROOMS= This means that tech providers such as yahoo or large companies on twitter on facebook are now a more followed source of news than actual news stations. The rapidity that word travels on these social media sites far exceeds that of televisions and newspapers as we are now able to learn events as they occur almost real-time.
TEENS ARE THE HOLY GRAIL OF TECHNOLOGY= Randi explained this as the younger more tech-savvy generation is shaping the way information is dispersed, new things are learned and overall how the world is viewed. This always connected generation is able to effectively utilize all the information around us and break through clutter to discover new knowledge.
THE MAKER MOVEMENT= People purchasing products in the store, for example, see the inferiority in consumer goods and believe that they can create a higher-quality product. This is no new way of thinking, however, people have always been trying to build a better mouse trap but in today’s world the internet is giving these people the channels to actually distribute to consumers now.
THE RISE OF ENTREPLOYEES= This is the notion that within companies employees will see opportunities to create their own ideas and carve niches. Unfortunately, the everyday working man does not have the time nor capital to pursue their idea, but today, there are companies that will provide funds and time for their employees to create their own startups from within in exchange for equity.
LIFE-LOGGING= Life-logging is the idea of capturing your everyday life through pictures, diaries, social media, etc. So widespread has this “selfie” culture become that there are now apps reminding you to take daily “selfies” and there are even devices that you can purchase that will snap pictures of your day-to-day activities to record them for you.
For Randi’s next 5 emerging social trends stay tuned for our next blog!