3 Marketing Trends of 2014

Mobile Personalization

Marketing is just like any other tradition here in the United States: as time progresses it begins to change and adapt to new trends that emerge. In 2014, the marketing world has had a lot of new developments thanks to the innovations such as mobile apps, social media, big data breakthroughs, and other discoveries. As a result, there has been a noticeable shift in how marketers create their strategies to promote products and services. Today, we will discuss 3 of these new marketing trends that have emerged in 2014.

1. Don’t Just Personalize, Hyper-Personalize In 2013, personalization was the name of the marketing game. How was this accomplished exactly? By tracking spending habits and recording clicks while signed in to their website. Then the companies would take that information and use it to send personalized offers via email, text or through the website. Hyperpersonalization takes this one step further. By integrating various existing data sets such as personal information and social media data, companies are able to know more about their customers than just their spending data. For example, utilizing information from Susan’s Facebook page, a company might be able to learn that Susan is expecting a baby in a few months and to send her offers for baby clothes. Hyperpersonalization is like knowing what the customer wants before they actually want it

2. Measure Social Media ROI Accurately Measuring ROI from social media in the past has been anything but exact. Every company that has invested in social media has had a different method of measuring the effectiveness of their social media efforts with varied results. In the past, companies measured their social media success by how much revenue it directly generated for them. While this may work for other marketing avenues, it may not necessarily work for social media. In 2014, measuring social media ROI has evolved from looking at revenue generated to the buzz that is created from the efforts put in. Creating buzz around a company will increase a company’s audience and engagement by increasing word of mouth; hence the word “viral”. Understanding how to optimize content to go viral is key in the success of social media implementation.

Mobile Personalization

3. Real Time Geographic Marketing Geographic marketing is not a new innovation. It has been around since the early days albeit in a more primitive fashion; for example, a large billboard perched above a building has an arrow which points down, indicating it is a restaurant to stop at while driving. Over the past few years email has been the primary source of geographic marketing by sending offers to customers within certain distances from companies. In 2014 this will be taken one step further. With the rise in mobile device usage, real-time geographic marketing will be employed by sending SMS messages or emails to customers’ mobile devices when they are certain distance from a company. So if I am in a mall looking for a gift, I might get an SMS on my phone alerting me that a clothing store in the same mall has a sale. That is the power and convenience or geographic marketing.

Marketing will always have a place in any business strategy because it is the most basic form of communicating with potential customers. The best way to look at is summed up in the expression: “The players haven’t changed, but the game has.” By staying on top of the newest developments one can expect to enjoy the benefits of being top of mind.

 

 

Evolving Trend of Mass Customization

Mass Customization

 
In the early 1900’s Henry Ford was credited with the invention of the assembly line. This innovation allowed for large quantities of identical products to be produced in relatively little time. This movement became known as mass production and shaped the way industries would conduct business and build products for years to come. Fast forward to the early 2000’s and mass production, while still in place in many industries, is slowly being eked out by a new trend called mass customization. Mass customization has the same principles of mass production but with one significant difference: the companies were able to create the same products but with different features and specifications for the customer. This notion revolutionized the way we perceive consumer products. Fast forward to 2014 and mass customization, still widely used, is now being employed in different fields of business namely, Marketing.

 

1. E-mail marketing: Mass marketing customization is the notion that marketers are able to communicate a similar but slightly personalized message to a large audience as opposed to just sending out the same message to an entire audience. Among some of the most basic but effective forms of mass marketing customization is email marketing. One is able to include individual customers’ names and shopping preferences in the message which achieves two goals: (1) It gives the customer the assurance that the company cares about them personally and (2) can help solidify a sense of brand loyalty with that customer.

 

2. Website Personalization: One recent innovation in mass marketing customization is website personalization. Website personalization goes one step further than email marketing as far as personalized interactions with customers. On some retail websites, customers are given the option to create an account and sign in as they shop or look for products. This is incredibly beneficial for retailers because when a customer is logged in and browsing, his or her data, transactions, and preferences will be saved and made available to the retailer for various marketing promotions. As a result, the next time that customer logs on to the website, they may be greeted, offered promotions on items that they would be interested in, and given discounts and special deals. All of these will enforce a sense of loyalty and synergy between customer and company.

 

3. Personalizing TV and Digital Ads: Since mass marketing customization is still very new to the marketing world, the possibilities for growth and discovery are endless. One of the most interesting concepts for mass marketing customization is the notion of personalizing TV ads. Traditional advertising uses the television as a channel for communication. Unfortunately these ads are standardized for every single person watching the same channel. One concept of mass marketing customization is to shatter that old precedent and find a way to send relevant ads and commercials to viewers based on information about their interests, hobbies, career, and a multitude of other filters. Just imagine: running out of food while watching a football game and all of the sudden a commercial appears for a local pizza restaurant. Presently, this may be accomplished through digital TV ads – that is, the data from individuals who are browsing the web will have digital advertisements pushed through to them before watching video content sites such as Hulu and ABC video.

 

Mass marketing customization is beautifully simple in concept. Match relevant advertisements, promotions, offers, etc. with the right audience in order to ensure a mutual benefit for both the customer and the company. The big question though is “Where do I start?” Our products are designed to help facilitate mass marketing customization and provide an avenue for the average marketer to accomplish these seemingly difficult tasks. We love mass customization, and we are sure you will too.

 

How to Utilize Lifecycle Marketing

marketing personalizationLifecycle Marketing can Deliver the Right Message at the Right Time!

You, as a marketer, are aware of the thousands of e-mails that companies send out according to the various seasons of the year. As the winter months near, there are a slew of promotions for winter apparel, home heating and everything related to the holiday season. Come spring, consumers’ inboxes bloat with offers for patio furniture, grills and air conditioners. These companies are targeting groups of products to coincide with seasons and holidays.
Lifecycle marketing is similar. Not only are you using big data as a means to strategize delivering the right message, product and offer at just the right time, it’s also recognizing the stage in which the customer is with the brand or lifecycle of the product itself. If a customer is an avid runner and purchases a pair of sneakers, more than likely, they’ll need a new pair 6-12 months down the road. It’s knowing that when a customer purchases a mobile phone, they’ll probably be looking to upgrade and exchange towards the end of the second year.

One of the “don’ts” in marketing personalization is treating everyone the same despite interests and lifecycle changes. That would be like trying to sell an air conditioning unit three days before a major blizzard is about to hit. It’s not happening.

 

Placing the right products and offers on the table at the right time increases your chance of customer loyalty and increasing your revenue. There’s a narrow margin of “make it or break it.” If a customer purchases a new mobile phone you wouldn’t try to sell them a new one several months down the road. What do customers purchase for their phones throughout that timespan? If you guessed accessories, you’re right.

A lifecycle can range anywhere from somewhat long term to short term. Jill and Bob announced they’re having a baby and the due date is months away. This widens the margin for email marketing and allows you to send various products and offers relevant to the stages of pregnancy, preparation and beyond. On the other hand, if John is showing interest in asking Jane for her hand in marriage, the margin is narrow. Got a great deal on engagement rings? Well, now is the time to send it. NectarOM’s suite automates the content based on the customer and product lifecycle so you know what products and offers to bring forth at just the right time.

You can request a demo through our website to see how Nectar’s products can best serve your needs.

 

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The Power of Trigger Marketing

marketing personalizationTrigger a Call to Action through Personalization!

As the old saying goes, timing is everything.  Trigger or Event-Based Marketing is the pulse behind a successful campaign because it hones in on actions your customer takes today. The result is highly targeted, hyper-personalized communications that delivers immediate results.

A trigger is the opportunity to talk to someone.  As a marketer, you’re reacting based on this trigger by cultivating an offer or message and presenting it in a timely manner.  Within that process, it’s important to keep frequency, value and presentation in mind.

What defines a trigger and takes it to that pivotal step of reacting? It can range from a welcome or thank you email when a new customer makes a purchase or acknowledging a customer’s absence.  Other common triggers include checkout abandonment, customer loyalty, seasonal, lifecycles, special events, and sales triggers.

Strategizing how you approach these triggers, cultivating an offer, and presenting it is no easy task. You’ve noticed Patty has left several items in her cart. There’s dozens of reasons why this could have happened. How you approach this is crucial. You want to be personal and helpful, however, you don’t want to cross the line of being overwhelming and “creepy.” For example, an e-mail will be pushed out to Patty a week after her cart has been abandoned with something along the lines of “We noticed you left several items in your cart and would like to offer you a 20% off coupon to use towards this purchase.”

As a marketer, recognizing the changing habits of consumers’ online shopping habits is important for staying ahead of the competition. Trigger marketing is a fantastic way to gain additional per customer revenue with little effort using SaaS software such as NectarOM’s suite.

 

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How Customer Analytics are evolving the way we Market

marketing personalizationCustomer Analytics allows you to learn all your Customer Needs!

You’ve got big data. Now the big question is, what do you do with it? With the help of customer analytics, you can turn your data into something useful and transform it into a prime marketing tool. The result is an enhanced customer experience with data driven, hyper-personalized communications.

In today’s world, customers have set the bar high and you need to meet their demands and expectations. Marketing campaigns need to be turbo charged with personalized content, information and products. You’ve only got a few seconds to make a great first impression. It’s important to make that opportunity count.

How does all of this come together to cultivate offers and products for a successful marketing campaign? By combining purchases, social media conversations, real time behaviors, customer insights, lifestyles, listening to what you’re customer is doing, etc.  Behavioral data will assist you in identifying unique segments obtained through customer analytics.

With Nectar Suite you can use the results immediately for targeted marketing campaigns and your customer analytics will stay updated so you can deploy this in real time.  This may include featured deals, products recommended for you, hot offers right now and promotional offers.

You can request a demo through our website to see how Nectar’s products can best serve your needs.

 

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5 Effective Ways To Hyper-Personalize Communications

hyper personalized communicationsEvery Customer Deserves Personalized Attention

One of the top priorities of any marketer is to capture, build and retain customers. Effectively engaging customers to keep any services and products in the forefront of their mind is a difficult task. It requires advanced marketing personalization with turbo charged hyper-personalized content, products and information.  No two customers are the same. For that reason, it’s important to hyper-personalize communications with content that is tailored to each individual.

As a marketer, you need to deliver meaningful, useful, and effective content that will address your customer’s needs in real time. That’s no easy feat. There’s a tremendous amount of competition out there. Millions of emails are sent out everyday to millions of customers. People are busy with very little time to spare. With several hundred emails lurking in a recipient’s inbox, you’ve got to stand out in order to be noticed and considered. A generic or “slightly personalized” marketing campaign wont’ cut it. Sally isn’t going to open your email just because it addresses her by name followed by a catchy slogan.

How do you effectively deliver hyper-personalize communications for your customers?

1.  Connect the Customer Dots – Imagine you’re asked to make a sandwich for Sally. The only information you have is she prefers white bread and doesn’t like mayo. Based on that, you make her a turkey and cheese sandwich on wheat with mustard and hope for the best. She’s not impressed. Why? The sandwich was plain, bland and lacked her personal preferences. The same holds true when you’re trying to hyper-personalize communications. Without big data under your belt, you’re going in blind. You need data from crucial sources like CRM, website, email, transactions, browsing history, 3rd parties, etc to create relevant content for each individual customer. Once you have those valuable dots to connect, you’re able to leverage every piece of data. This time around, you make Sally a roasted turkey sandwich on lightly toasted ciabatta bread with honey mustard, tomato, avocado, lettuce, bacon, extra pickle and a sprinkle of salt and pepper. Now…you have her attention.

2.  Create 360 Degree Customer Profiles – Once you’ve connected the customer dots, you’re able create rich customer profiles that is worlds beyond a profile established from traditional data. This can mean the different between “Sally likes to buy shoes” and “Sally likes to buy shoes preferably in the spring and summer months. She gravitates more towards trendy styles and adores heels. Her mission is to purchase designer brands without paying the designer price.” You can use this portion of her 360 degree customer profile to send her products and offers that are useful, caters to her buying preferences and communicate offers and products that would further enhance her buying options through your company.

3.  Pay Attention to Real Time Behaviors – Want deeper insights to the lives of your customers? With Nectar’s data processing tools, you can gather information about what your customers are sharing, liking and what their interests are. It’s taking the process a step further and listening to what your customer is doing through the use of algorithms. Is your customer taking a step out of the box? Are they spending additional time in other categories? Is your customer making purchases that veers away from their typical habits? This is all vital information that will update and combine with existing social data. This in turn gives you the ability to connect more dots and convert this data into valuable insights. The result? Turbo charged hyper-personalized communications. You know that Sally likes shoes, but lately, she’s showing an interest in vintage decor pieces. She’s liking items in that category and recently make several purchases. She’s in the market for both small and big ticket items. Why? Sally is renovating her home.

4.  Address the Customer’s Needs – Utilizing real time behaviors opens the door of opportunity. Based on Sally’s decision to renovate her home, you can create a slew of products and offers that will address her needs at this time. Based on her browsing and purchase history, you’ve determined she is partial to vintage styles and the color blue. Sally’s purchases have been sale or clearance items and so far, she’s worked on the livingroom and dining room. With all of this big data, it’s time to send out a few marketing campaigns with tailored products and offers. These offers can be a mix of items for the 2 rooms she’s currently working on and a few for other rooms in the house because eventually she’ll be in the market for those as well.

5.  Execute Immediately After a Trigger – Life happens and changes are always taking place whether sudden or those that are planned out. These changes produce triggers. Some of these triggers may include a birth announcement, save the date, engagement, new job, relocating to another city, booking a 2 week vacation to an exotic island overseas, birthdays, and other milestones. Amid these triggers are opportunities to cultivate products and offers based on a customer’s immediate needs. A customer’s birthday might trigger sending a personalized Happy Birthday message with an exclusive coupon to their most frequented store. An engagement annoucement is a trigger to send an email with products and offers that are tailored specifically to that moment…like save the date cards or wedding invitations.

Nectar’s products allows your brand to hyper-personalize communications with the right offers and products in real time that’ll drive revenue.

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5 Reasons Why You Need Marketing Personalization

Nectar One-to-One Marketing SuiteAll things considered, it’s a must…

There’s lots of decisions to be made and various avenues to consider as a marketer. One of the more prominent, hands down, is Marketing Personalization. The road map of promoting your products, generating interest, acquiring customers, obtaining & expanding a loyal customer base and boosting your revenue is vast. It’s no easy feat.

When it’s time to substantiate a plan of action, there’s a slew of questions darting from every direction. The most pressing of all questions leans towards, “Is there a need for marketing personalization and how important is this?”  An extreme “in a nutshell” answer is YES and VERY. But, you’re not here for one word answers…

Let’s sift through to some of the more salient fundamentals of marketing personalization…

1.  You’ve got some hardcore competition – Ninety trillion emails are sent out each year. Approximately 70% of those emails are not personalized and are considered generic while 25% contain a trivial amount of marketing personalization.  Bottom line…less than 10% of emails received are considered legit by the recipient. The rest are deemed as “spam” and dispersed to the trash bin unopened. That’s not where you want to be. We’ve all heard the expression, “You never get a second chance to make a first impression.” With 90 trillion emails being sent every year, there’s a tremendous amount of competition. Swimming in the sea of mediocrity isn’t going to cut it. You’ve got to do more than make an impact or come up with a catchy slogan. You need to gather,disparate and segment your data efficiently to deliver the most relevant content, products and offers.

2. Customization vs Personalization – Although similar, these two terms are sitting on opposite ends of the stick. To differentiate the 2, lets think about a cup of coffee. A customized cup of coffee is based on general information. John likes coffee. Regular. Cream and sugar. He enjoys a cup of coffee periodically throughout the day. A personalized cup of coffee transpires from connecting big data, connecting the dots and creating a 360 degree customer profile. Jane is a coffee aficionado. Regular. Columbian Dark Roast from a local cafe down the street. Medium cup. Two raw sugars. A splash of skim milk. She enjoys a cup at 9 am, noon and 3 p.m. Jane does not drink coffee after 6 pm.  Customized is good. Personalized will get their attention.

3.  360 Degree Customer Profile – As they say, no 2 snowflakes are the same. The same holds true for your customers. Without marketing personalization, John is simply a 35 year old male who lives in a small town. It’s flat and notably generic. There’s very little data to create a relevant marketing campaign for John. Adding marketing personalization into the mix allows you to segment and individualize each morsel of your big data to execute hyper-personalized communications. One-to-One marketing connects your customer dots from across the board through social, email, website, CRM, mobile, transaction, and 3rd party channels. With all of this information, you’re able to create a 360 degree customer view on John. Based on this data, you now can leverage and distribute the most relevant information, products and offers to John in real time..

4. Turbo-Charged Personalization – You’ve noticed that John is spending a lot of time in the home office categories and purchased several small ticket items. This was compiled from his behavior and transaction data. The big question is why? With turbo-charged personalization, the channel to social information opens. In the world of marketing personalization, this enables you to stand out from the rest because now your customers shared social information is included. John is shopping home office items because he started his own business and will be working from home. However, he’s on a budget and waiting for the big ticket items to go on sale.  As a marketer, this is your opportunity to deliver hyper-personalized messages in real time based on pre-planned points.

5.  You’re aiming to please – Over 70% of online customers have expressed their frustration when companies send them emails with offers, products and information that have no relevancy to their life or needs. Your goal is to please your customer, not irritate them. Without marketing personalizaion, you’re going in blind. Marketing compaigns will be generic and lack value to your customers. Maybe you sent John an email that included special offers for pet food and baby items. The offers are stellar and select items are over 80% off. That’s great, but how does this apply to John?  It doesn’t. The email isn’t opened and immediately transferred to the virtual trash bin. With marketing personalization you’ll have the big data to hyper-personalize communications. You’ll know that in addition to John embarking on a small business venture, he’s also in his mid 30’s, allergic to animals, single, and he’s an outdoor enthusiast. In his spare time, he enjoys hiking, traveling and mountain climbing.

As a marketer, you’ve invested a great deal of time and money. You’re on the right path. Now it’s time to face forward and onward march. Adding a solid marketing personalization plan gives you the opportunity to take what you already have and move towards success. In this day and age, customers expect personalization throughout their entire buying process. They want to be acknowledged, enticed, and have their interest sparked with emails loaded with offers, products and information compatible with their life…in real time. When a customer is checking emails, you’ve got only a few seconds to catch their attention and make an out-of-this-world impression. It’s not the time for impromptu.

Nectar can provide your company with the easiest One-to-One Marketing Suite and help you connect your customer data, increase customer engagement and revenue.

 

 

 

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Marketing Personalization Then & Now

marketing evolutionLet’s Take A Trip Back In Time…

When you sit back and look at the technology today versus 15 or 20 years ago, the first thing that probably comes to mind is, “Times have changed.”  When you think about it, the advances in technology over the years is quite phenomenal.  The same holds true for marketing personalization, one-to-one marketing and hyper-personalized customer communications. At one time, acquiring customers, boosting revenue, growing a customer base and retaining customers required a much different and often tedious process.

Some of you may remember these “old school” methods.

1. The 3 Foot Rule – Although it was somewhat awkward, this method entailed sparking up a conversation about your business opportunity or product with anyone within a 3 foot radius.

2.  Prospecting Strangers – This is sometimes referred to as cold market recruiting and it involves a strategy of approaching strangers, creating curiosity, getting people’s interest and implementing a path to present your idea, opportunity and product. Talking with potential customers was also a way to gather information for a customer profile.

3.  Paper Ads – At one time, paper ads (ie magazines, newspapers, catalogs, etc) were heavily relied on for marketing campaigns as this method was the only way to reach thousands of potential customers.

4. Trade Shows – This gave business owners the opportunity to display products, introduce upcoming products, sell in mass quantities, acquire new customers and distribute paper ads in the form of fliers. Hundreds, if not thousands, of people flock to trade shows every year to “get the scoop,” take advantage of special offers, and see what’s coming in the year ahead.

5. Mass Mailers – Hands down, this had to be one of the most grueling tasks. The process of mass mailing was a complex strategy that was extremely time consuming. You had to collate a target audience, print out hundreds of fliers, address envelopes, seal and send. Then, wait. Unfortunately, this approach didn’t deliver results that were immediately visible.

6.  Door to Door – At one time, going door to door to introduce and sell a product was a sole means of getting the word out there about your product and would drive immediate results. You had the product in hand, a sales pitch and, if warranted, a demonstration. When all was said and done, you knew if you had a new customer or not.

7.  Word of Mouth – Regardless of the advancements in technology or marketing personalization, word of mouth will never phase out or lose it’s impact.  This is by far one of the most important elements in a business. Positive word of mouth is the modus operandi engine behind reaching and obtaining success.

Granted, most of these techniques have been modified and advancements made however, there is one thing that hasn’t…the need for marketing personalization.

Although some of these are still used and hold a great deal of importance, the marketing personalization road map has changed drastically.  The process has been intricately modified to cover every detail and behavior to substantiate big data. A great deal of time and work that has gone into developing solutions to connect customer data for marketing personalization, trigger marketing, personalized communications and data integration.

Old School has transpired into the here and now…

1.  One-to-One Marketing – Individualizing every bit of data and leveraging social data to establish and create one-to-one marketing messages across all digital channels. This technology allows the market to engage with a customer in ways they never could before.

2. Connecting Customer Data – Facilitating data integration based on browsing & purchase history, web & mobile click tracking, email, CRM, demographics, social, etc.

3. Creating a 360 Degree Customer Profile – In the process of connecting customer dots, and customer lifecycle management, a complete customer profile can be obtained so your company can deliver relevant content to each and every customer in real time.

4. Generating Hyper-Personalized Content – Your 360 degree customer profiles, along with segmenting your data, will determine the most accurate route to deploy content, products and information based on immediate customer needs.

5. Trigger Marketing – Executing a successful and profitable campaign is possible by honing in on triggers, identifying events and communicating in real time during these pre-planned points in time.

6. The Small Details – These details aren’t so small and play a big part in the road map to success. Listening to what your customer is doing and using adaptive algorithms gives you the ability to observe, test and optimize, key in on insight generation, evaluate and optimize your hyper-personalized content. This in turn will fine tune accuracy, value and appearance of marketing campaigns.

Modern technology has come a long way and it’s a far cry from hitting the pavement and go about your company or solely relying on paper ads to spread the word.  Old school methods are still applied today and the importance of these shouldn’t be ignored. One feeds off the other and the end result is a strong and loyal customer base with a steady stream of new customers.

 

 

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Small Details In Marketing Personalization Makes A Big Difference

marketing personalizationThe Little Things Are A Big Deal

There’s a lot to do in the great big world of marketing personalization. Your goal is to acquire customers, drive traffic to your site, boost revenue and retain your pool of customers. Establishing a 360 degree customer profile requires a great deal of effort. This information is obtained through various sources including purchase history & habits, CRM, customer profiles, email, mobile, social, browsing history, etc. Once that is established, you have to connect the customer dots from customer databases and third parties.

From there, hyper-personalized communications are deployed via trigger marketing in real time to deliver the right information, products, offers and content at just the right time. This involves finding the trigger, creating the right offer and delivering a timely execution. All in all, having the most efficient and accurate road map will determine your success and aspired outcome.

When you look at a map, you’ll see more than the thick lined interstate highways. There’s a collaboration of main roads and side roads. When trying to get from point A to point B, it’s habit to look at the quickest route…interstate highways. However, this doesn’t take you to your final destination. Close, yes, but not quite there. You need the main roads and side roads to successfully reach your destination.

The same holds true for marketing personalization. There’s a great deal of dynamic sources of retaining big data and generating real time, hyper-personalized content and communications.  As much as it may appear that you’ve gone from point A to point b successfully, you’re not there…yet. Now you need to string together the smaller roads that will get you there.  In the world of marketing personalization, that means paying attention to the little things.  Those little things can make a big difference.

The small details aren’t so small when you look at the big picture…

1.  Timing – We all know, with most things, timing is everything. Within your big data, you’ve determined Mrs. Smith’s comprehensive 360 customer profile. She’s received timely offers, content and products based on her needs, triggers, habits, etc. Are you ready to execute a campaign? No. Now you need to take the word “time” in its literal sense.  When are you sending these emails to Mrs. Smith? Have you studied her patterns to hone in on when Mrs. Smith reads her emails? This often overlooked detail is of key importance. You can have the most complete, real time communications, but if Mrs. Smith reads her emails at 9 a.m. and you’re executing a marketing campaign at 7 p.m. you’ve missed her.

2. Events – By using adaptive algorithms, you can listen to what a customer is doing. You can observe behaviors, social, CRM, purchases, announcements and lifecycles to evaluate and optimize the hyper-personalized content. Did Mrs. Smith accept a new job that requires relocating to another city? Sending a congratulatory note might seem like the nice thing to do however, this is information you need to weigh carefully.  Instead, find a meaningful and relevant way to use this information to influence some recommendations.

3. Customer engagement – You’ll be aware of when a customer appears to have “fallen off the face of the earth.” They may appear to be in a state of dormancy. Your first reaction may be to send a slew of “We’ve Missed You” or “We’ve Noticed You Haven’t Shopped In Awhile” emails with offers and products to nudge them. You may even go so far as to send an exclusive coupon to lure them back. Overloading can often backfire and potentially turn a customer away for good. This is a good time to study those algorithms and key in on those events. Mrs. Smith is moving because of a new job. There’s a lot to do!  She’s packing, making arrangements, a long commute, starting a new job, etc. Now is the time to plan a careful marketing campaign to reestablish her engagement.

Nectar’s suite of products can work together to connect big data, develop a complete picture and deliver the most relevant and individualized communications.  

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