The term omnichannel has only been around for a few years, but the concept has undergone massive transformation since its conception in 2010. In the past five years, omnichannel has evolved from an unfamiliar concept, to a trendy buzzword, to a marketing must-have. As omnichannel continues to change alongside new digital trends, one thing stays the same – the customer’s desire for the convenience found in a seamless experience across all platforms.

Earlier this year, we wrote a brief history of omnichannel. Now we’re giving you the same in-depth information in a visual form that’s easy to digest. Check out our infographic of the evolution of omnichannel.


Be sure to capitalize on omnichannel marketing to stand out among your competitors or win over the largest purchasing power. Need help getting started? Head over to our omnichannel personalization solution for some guidance.