Omnichannel Personalization: The Key To Making More Sales This Holiday Season
How to use personalization strategies to increase conversion rate.
The holiday season is the “make or break” time of the year for many retailers.
Whether you’re an online merchant or a brick-and-mortar business, you’ll be facing tough competition this holiday season.
In this era, it’s no longer enough just to offer better pricing or a larger product selection. Shoppers are looking for a customer experience that’s as painless, frictionless, and convenient as possible.
Given that the average American purchases 14 gifts, consumers can use all the help they receive so that they don’t have to spend endless hours on their holiday shopping.
With today’s omnichannel personalization technology, retailers can augment the holiday shopping experience and increase sales by helping customers find the most relevant products and take advantage of the best offers, which in turn will entice them to buy more.
Real-time web personalization
When visitors interact with your website, you can promote the most relevant content, products, and offers based on their browsing behavior.
By using real-time web personalization, you can display items that shoppers have spent the most time viewing but haven’t purchased. This way you can increase the chances that they’ll re-engage with the products.
Keep in mind that many shoppers are looking for gifts to find recommendations related to the product they’re currently viewing helpful – even if it doesn’t match their personal profile.
You can also leverage aggregated customer data to map a shopper’s behavior to past customer purchases to display products they’d most likely be interested in.
Last but not least, there’s no better way to offer product recommendations than having shoppers tell you what they’re looking for.
Offer an interactive gift guide on your website to help them narrow down their choices. This will not only allow you to offer the most relevant recommendations but also increase engagement with your audience while educating them about your products along the way.
Personalized coupon offer
By using mobile and geofencing technology, you can send shoppers coupons when they’re near a physical store via text message or push notification on a mobile app.
Mobile coupon usage has been on the rise and 98% of SMS message is opened within the first minute, making this a powerful combination to drive more traffic and sales for brick-and-mortar merchants.
This real-time coupon offer can be a discount for one of the products they’ve viewed repeatedly on your website or it can be a recommendation based on their customer profiles.
Personalized email automation
Email marketing is a great way to deliver targeted content and offers to individual subscribers on your email lists.
Use personalization strategies such as email retargeting or triggered email campaigns to draw your customers’ attention to products or offers they’ve shown an interest in.
In addition, you can customize these emails based on each customer’s browsing behavior, preferences, location, past purchases, or items left in the cart, to increase engagement.
Another way to generate more sales from email marketing is to make good use of receipts. “Predictive receipts” are email receipts that include personalized product recommendations based on the products purchased.
These are emails your shoppers are expecting and will open. Not to mention, since they’ve already purchased from you, they’re more likely to buy again.
Boost your holiday sales with omnichannel personalization
Your personalization strategy should work across multiple channels and reflect shoppers’ interaction with your brand real-time.
Using an omnichannel marketing platform that supports personalization strategies will help you make the most of your customer data so that you can offer the best shopping experience that will not only increase brand loyalty but will also make more sales.