Amazon Buys Whole Foods
HOW DOES THE GROCERY INDUSTRY COMPETE?
Amazon’s acquisition of Whole Foods has sparked a wave of change for retailors in the grocery
industry. Further, e-commerce is expected to drive consumer packaged goods into the double-
digit range by 2022. This, in combination with Amazon’s acquisition, means players in the
grocery industry must evolve to meet the demand of growing customer expectations.
Grocery retailers must create a symbiotic relationship between customers’ experience online
and in physical stores.
Consumers no longer consider these as two distinct experiences, but rather two sides of the
same coin. True opportunity lies within the ability to bring online and in-store to work together,
providing a personalized, seamless service.
Grocers who’ve personalized the shopping experience see,
Increase in customer conversion
Decrease in print costs
Growth in attributable customer revenue
Amazon.com approach in a box
For most grocery retailers doing business at a physical location, the idea of adding an online component can be intimidating – That’s where NectarOM comes in. We make it easy for grocers to build, keep up, and scale their omnichannel personalization capabilities. Our software solution gives you Amazon.com-like abilities, without needing to hire a room full of data scientists.
How We Do It?
- Collect, integrate, and process customer data to create a single view of customer across your business
- Develop cross-functional workflow with retailer’s vendors and marketing, capturing offer details into NectarOM’s database
- Distribute highly targeted messages across digital and traditional channels
- Deliver a predictable and measurable increase in revenue, profitability, and customer satisfaction