Mobile commerce is big. And getting bigger. It has only been six years since Apple introduced the iPhone, arguably the first shopping-friendly smartphone–though even that didn’t happen with the first generation.  And today we are spending billions of dollars shopping and buying on our phones.  Next up: Mobile Personalization! “The runaway hit for retail thisContinue reading "Mobile Personalization: Boost Mobile Revenues with Relevance"

I recently read an article called “In Media, Big Data Is Booming but Big Results Are Lacking” written for All Things D, that included several very interesting tidbits of information: 90% of the world’s data has been accumulated in the past two years. We’re generating 2.5 quintillion bytes of data per day. Many companies are logging andContinue reading "Using Big Data to Drive Revenue"

In honor of the Mad Men Season 6 premier this weekend, we’d like to take this moment to take a walk down Marketing Memory Lane, From mass marketing to demographic segmentation to customer segmentation to personalization. And now with Nectar, hyper-personalization. Before the era now inextricably linked with Don Draper, all consumers received the sameContinue reading "Mad Hyper-Personalization: The Evolution to 1:1 Marketing"

The most recent retail sales figures from February surprised most people. Everyone expected a modest increase because of the expiration of the payroll tax holiday. But, WHOA, they were much better than the future prognosticators’ expectations. And the biggest winner? Amazon, eCommerce. Everything from a-z indeed. Slate magazine said it best in their tweet: “RetailContinue reading "Amazon eCommerce: Why the Company is Killing It"

The ability to go back to your alma mater and inspire current students with your success is what many entrepreneurs dream of! Our CEO Amrit Kirpalani was able to do just that a few weeks ago at the Kellogg Alumni Club of DFW Career and Leadership Symposium! The event’s theme was ‘The Entrepreneurial Formula – WhatContinue reading "Amrit Kirpalani Presents at the Kellogg Alumni Club Symposium"

On February 19th, the DFW Retail Executives Association held a member appreciation wine tasting and a special presentation on the latest trends in social media! The event was FREE to members and only $10 to non-members, so it was a great way to get involved with the local Dallas retail scene. Immediately following the generous and delicious wineContinue reading "DFW Retail Executives Association Social Media Event"

Here at Nectar Online Media, we love participating in anything that could foster the growth of our social commerce industry! Last week, we were invited to sit on the UNT Career Center Employer Panel, involving a presentation on job search strategies. Hosted by the University of North Texas, it was aimed at students who areContinue reading "Nectar Online Media Sits on UNT Career Center Panel"

We are always on board for conferences that emphasize the importance of predictive analysis techniques for business decision-making processes. On November 12-13, the Gateway Analytics Network hosted the Business Analytics & Insights 2012 Conference, with four main tracks: Predictive Analytics & Insights, FP&A, Marketing Analytics & Insights, and Human Capital Analytics. This 4-in-1 event aimed to give attendees the opportunity toContinue reading "Nectar Online Media Presents Predictive Analysis Techniques at the Gateway Analytics Conference"

We are so proud to be a part of the Dallas startup culture, as it is a great group of entrepreneurs and growing companies. After startups were invited to submit applications for consideration, last week Nectar Online Media was chosen to host a table at the DFW TeXchange Member Showcase 2012, celebrating the local startupContinue reading "Nectar Online Takes Part in the TeXchange Member Showcase"

We are pleased to announce that, in partnership with the Social Media Club, Nectar has launched a first of its kind Social Media Study. We are aiming to highlight key best practices, opportunities, and the current state of social media investments for small, medium, and large businesses across a range of social platforms. While all companies utilize socialContinue reading "Announcing the Nectar Online Media Social Media Study"