Using Big Data to Drive Revenue
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Using Big Data to Drive Revenue

Connect the Customer Dots

I recently read an article called “In Media, Big Data Is Booming but Big Results Are Lacking” written for All Things D, that included several very interesting tidbits of information:

  • 90% of the world’s data has been accumulated in the past two years.
  • We’re generating 2.5 quintillion bytes of data per day.
  • Many companies are logging and contextualizing all this information but little is happening to the information once it’s stored in the database.
  • And, “Even though almost every CEO says their companies are becoming data-driven, the fact is that most high-level decisions are still being made from bullet points, not data points.”

We all know that we have a LOT of data to contend with: transactions, onsite clicks, email interactions, loyalty cards, social networks, mobile apps, m-commerce, customer service calls, 3rd parties, and the list goes on.  Having access to all this data is great, but it’s just a bunch of noise unless you do something with it.  The key to getting value from your big data is connecting all those dots among the different customer data sets.  Imagine if you could put ALL of your disparate sets of data into ONE huge database, and you have a tool that allows you to associate the data from each set with specific customers.  Wow!

Think of what you can learn about your customers. Think about the value you can deliver for your customers.  Think about how much more engaged your customers will be when you speak with each of them as if you know him or her. Think of how your customers will buy more from you because they are more engaged.

Now think nectarConnect.  Because that’s what nectarConnect can do for your business.  This SaaS product combines all your disparate sets of big data and connects the dots to give you a 360 degree view of each of your customers. At scale.  nectarConnect then works with other elements of the Nectar Solution Suite

nectarConnect brings order to your data chaos.  Now you can use all that valuable customer data you’ve been collecting and make it work for you.  That’s how you use big data to drive revenue.

 

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