Apply marketing personalization to augment patient experience and improve patient retention. The healthcare industry is becoming increasingly competitive while patients expect interactions with a provider to resemble other consumer experiences. In order to stand out from your competition, as well as to attract and retain more patients, your medical practice needs to deliver an excellentContinue reading "4 Ways To Use Personalization For Healthcare Marketing"

4 keys to increasing patient acquisition and retention with personalized content and offers. Personalization has become one of the most effective marketing strategies for any business to improve customer acquisition and retention by increasing audience engagement and building relationships It’s no different in the healthcare industry. In fact, with an overwhelming amount of health-related informationContinue reading "How To Design a Personalization Marketing Strategy For the Healthcare Industry"

3 ways artificial intelligence is used to augment customer experience Consumers are facing more choices every day and the sense of overwhelm is often paralyzing. Instead of making a decision, many simply defer making purchases. In addition, when shoppers aren’t getting the products that are right for them, they’re more likely to return the items.Continue reading "How AI Is Changing Marketing Personalization"

Deliver the most impactful message to drive traffic, convert sales, and build customer loyalty   The most effective marketing strategies deliver the right message to the right audience in the right place at the right time to drive traffic, build relationships, convert sales, and build customer loyalty. Understanding your customer lifecycle stages can help targetContinue reading "How To Use Personalization To Optimize Every Stage Of the Customer Lifecycle"

GDPR helps increase transparency and trust. Here’s what you need to know to stay compliant For online marketers, General Data Protection Regulation (GDPR) has been creating quite a stir. This new EU law, which will go into effect on May 25, 2018, is designed to give individuals more control over their personal data. It affectsContinue reading "GDPR For Marketers: How the New Law Affects Personalization"

How to increase the quality of your customer data for effective personalized marketing Marketing personalization has become an indispensable strategy for retailers who aim to increase sales and improve customer loyalty through the use of targeted content and offers. Image source While having the right technology is important, the foundation for implementing an effective personalizationContinue reading "Spring Clean Your Customer Data For Effective Personalization"

Making purchasing decisions for a store or retail business is a complicated proposition. The decision-making becomes especially complex when you are trying to determine which products deserve permanent shelf space on your store floor; and which need to be discounted or sent back to the warehouse to make room for new inventory. It can alsoContinue reading "Using Analytics to Choose Inventory for a New Season"

There are plenty of buzz-words going around in tech right now, but the term that has the most practical implications for retailers in Spring 2018 is something much simpler than “voice search” or “virtual reality.” It is the ability to respond to data in real-time that’s more important to the marketing success of a companyContinue reading "Here’s What to Expect from Marketing Personalization this Spring"

Increase customer satisfaction and conversion with conversational marketing Live chat and messaging apps have become an integral part of any omni-channel customer service strategy. Customers value the ability to get answers when and where they want and companies are improving customer satisfaction and conversion rate thanks to the capability of providing real-time responses. One studyContinue reading "Conversational Selling: Take Personalization To the Next Level"

In the immortal words of Bob Dylan, “The time’s they are a-changin,” and the average customer’s buying journey looks much different than it did in years past. Mobile commerce, or m-commerce, is one of the primary drivers of this evolution. Customers are often introduced to brands on their mobile devices – whether that happens throughContinue reading "Leverage Mobile as a Gateway to Omnichannel Retail"