Omnichannel personalized marketing is no longer just “nice to have” in today’s marketplace, especially with customer experience becoming a key brand differentiator. Image source Consumers are now interacting with brands across multiple channels. Not only do they expect relevant content but they also want the ability to “pick up where they left off” when theyContinue reading "How To Augment Customer Experience With Omnichannel Personalization"

How to use personalization technologies to drive more traffic and increase sales Consumers are bombarded with marketing messages from retailers during holidays and seasonal occasions. They’re more selective about the brands they engage with and purchase from. In fact, 63% of consumers are annoyed by repeated generic advertising messages. On the other hand, 79% ofContinue reading "4 Ways to Increase Seasonal Sales With Personalized Content on Social Media"

3 key strategies to make more sales on your website with personalization strategies   Did you know that 72% of consumers find that online gift shopping has made life easier during the holiday season? As a retailer, you can’t afford to ignore the various ways that eCommerce can boost your online sales. In particular, personalizedContinue reading "Increase eCommerce Conversion this Holiday Season with Personalization"

5 ways to use personalization technologies to increase revenue this holiday season.   The holiday season presents a great opportunity for retailers to drive more sales and boost profits. However, with the increasing competition from both online and offline merchants, it’s becoming more challenging to cut through the clutter and get shoppers’ attention. Thankfully, youContinue reading "How to Use Marketing Personalization to Increase Holiday Sales"

3 steps to selecting the right KPIs to measure the effectiveness of your campaigns is that well-known saying we all keep hearing? What gets measured gets done. To optimize your marketing personalization campaigns, you need to make sure you’re measuring the effectiveness of your efforts. Measurements help inform key decisions, align everyone in the organizationContinue reading "How To Measure the Effectiveness Of Your Personalization Campaigns"

How to improve patient acquisition and retention for your medical practice or healthcare facility. The healthcare industry has been going through a massive change. With the dramatic shift in health insurance policies and consumer behaviors, patients are stepping up to take better control of their healthcare choices. In addition to this, as more patients areContinue reading "4 Healthcare Marketing Trends You Can’t Afford to Ignore"

3 ways to use personalized emails to get customers to buy more from you Customer lifetime value (CLV) is a metric closely related to the profitability of a business. It’s a measurement of customer loyalty and how well you’re catering to their needs so that they buy from you again and again. Why’s that important?Continue reading "How To Use Email Personalization To Increase Customer Lifetime Value (CLV)"

How personalization technologies are helping medical practices improve patient acquisition and retention. The healthcare industry has become increasingly decentralized and consumer-centric, thanks to shifting patient expectations and insurance policies. As people are taking a more active role in managing their health and wellbeing, they want their healthcare providers to do more than just making aContinue reading "3 Compelling Reasons To Use Personalization In Healthcare Marketing"