Nectar Archives - Page 2 of 3 - Omnichannel Personalization SaaS Solution

01 Dec
2014

Don’t miss us at Dallas Digital Summit!

Dallas Digital Summit 2014 is next week, and we’ll be there on both days to mingle with fellow data driven marketers and digital innovators.

This year’s speakers and agenda are listed here – definitely some notable figures in the digital marketing space that we’re interested to see. If you haven’t registered, it’s not too late. By using the code NECTAR50, you can save $50 from already discounted prices.

nectarOM will also be partnering with marketingpersonalization.com to interview top innovators across various marketing fields, and if you are interested, shoot me an email to reserve a slot.

Marketing-Hero-Campaign-DDSUM14 — Marketing Hero Campaign at Dallas Digital Summit 2014

My Marketing Heroes Contest

Come stop by our booth to hang out and learn more about our #mymarketinghero twitter contest – you and your marketing hero both have a chance to win a set of Apple TVs for the holidays!

It’s easy:

1. Tweet #mymarketinghero is @(hero name), who is yours? #DDSUM14 @nectarom
2. Follow @nectarom
3. You and your hero each have a chance to win an Apple TV!

13 Feb
2014

nectarOM CEO Wins Minority Business Leader Award

Last Thursday, part of the nectarOM team was able to attend the Dallas Business Journal Minority Business Leader luncheon at the Omni Dallas. Although there was a rare “blizzard” (maybe ½ inch of snow) in Dallas that day, the attendance was very good and the room was relatively full.

The new Omni Dallas venue was stunning; an almost brand new building with contemporary décor. As we walked up, we were able to grab our name tags and enter the cocktail area before the doors to the luncheon opened. As we spotted our table, we noticed that they placed the Dallas Business Journal Minority Leader Awards newspapers on each of our chairs, complete with a three course lunch.

We were able to eat for fifteen minutes before the actual awards ceremony started. As soon as the honoree’s name was called and as he/she walked up to the stage, a video played on the large screens of the honoree illustrating their triumphs and inspirations. Amrit Kirpalani, CEO and Founder of nectarOM, walked up to the stage to receive his award for being a Minority Business Leader.

nectarOM is proud to have its owner and CEO be amongst the accomplished award recipients who have made a difference in the Dallas/Ft. Worth community.

14 Jan
2014

How to Utilize Lifecycle Marketing

Lifecycle Marketing can Deliver the Right Message at the Right Time!

You, as a marketer, are aware of the thousands of e-mails that companies send out according to the various seasons of the year. As the winter months near, there are a slew of promotions for winter apparel, home heating and everything related to the holiday season. Come spring, consumers’ inboxes bloat with offers for patio furniture, grills and air conditioners. These companies are targeting groups of products to coincide with seasons and holidays.
Lifecycle marketing is similar. Not only are you using big data as a means to strategize delivering the right message, product and offer at just the right time, it’s also recognizing the stage in which the customer is with the brand or lifecycle of the product itself. If a customer is an avid runner and purchases a pair of sneakers, more than likely, they’ll need a new pair 6-12 months down the road. It’s knowing that when a customer purchases a mobile phone, they’ll probably be looking to upgrade and exchange towards the end of the second year.

One of the “don’ts” in marketing personalization is treating everyone the same despite interests and lifecycle changes. That would be like trying to sell an air conditioning unit three days before a major blizzard is about to hit. It’s not happening.

Placing the right products and offers on the table at the right time increases your chance of customer loyalty and increasing your revenue. There’s a narrow margin of “make it or break it.” If a customer purchases a new mobile phone you wouldn’t try to sell them a new one several months down the road. What do customers purchase for their phones throughout that timespan? If you guessed accessories, you’re right.

A lifecycle can range anywhere from somewhat long term to short term. Jill and Bob announced they’re having a baby and the due date is months away. This widens the margin for email marketing and allows you to send various products and offers relevant to the stages of pregnancy, preparation and beyond. On the other hand, if John is showing interest in asking Jane for her hand in marriage, the margin is narrow. Got a great deal on engagement rings? Well, now is the time to send it. NectarOM’s suite automates the content based on the customer and product lifecycle so you know what products and offers to bring forth at just the right time.

You can request a demo through our website to see how Nectar’s products can best serve your needs.

03 Dec
2013

How Customer Analytics are evolving the way we Market

Customer Analytics allows you to learn all your Customer Needs!

You’ve got big data. Now the big question is, what do you do with it? With the help of customer analytics, you can turn your data into something useful and transform it into a prime marketing tool. The result is an enhanced customer experience with data driven, hyper-personalized communications.

In today’s world, customers have set the bar high and you need to meet their demands and expectations. Marketing campaigns need to be turbo charged with personalized content, information and products. You’ve only got a few seconds to make a great first impression. It’s important to make that opportunity count.

How does all of this come together to cultivate offers and products for a successful marketing campaign? By combining purchases, social media conversations, real time behaviors, customer insights, lifestyles, listening to what you’re customer is doing, etc. Behavioral data will assist you in identifying unique segments obtained through customer analytics.

With Nectar Suite you can use the results immediately for targeted marketing campaigns and your customer analytics will stay updated so you can deploy this in real time. This may include featured deals, products recommended for you, hot offers right now and promotional offers.

You can request a demo through our website to see how Nectar’s products can best serve your needs.

08 Nov
2013

5 Effective Ways To Hyper-Personalize Communications

Every Customer Deserves Personalized Attention

One of the top priorities of any marketer is to capture, build and retain customers. Effectively engaging customers to keep any services and products in the forefront of their mind is a difficult task. It requires advanced marketing personalization with turbo charged hyper-personalized content, products and information. No two customers are the same. For that reason, it’s important to hyper-personalize communications with content that is tailored to each individual.

As a marketer, you need to deliver meaningful, useful, and effective content that will address your customer’s needs in real time. That’s no easy feat. There’s a tremendous amount of competition out there. Millions of emails are sent out everyday to millions of customers. People are busy with very little time to spare. With several hundred emails lurking in a recipient’s inbox, you’ve got to stand out in order to be noticed and considered. A generic or “slightly personalized” marketing campaign wont’ cut it. Sally isn’t going to open your email just because it addresses her by name followed by a catchy slogan.

How do you effectively deliver hyper-personalize communications for your customers?

1. Connect the Customer Dots – Imagine you’re asked to make a sandwich for Sally. The only information you have is she prefers white bread and doesn’t like mayo. Based on that, you make her a turkey and cheese sandwich on wheat with mustard and hope for the best. She’s not impressed. Why? The sandwich was plain, bland and lacked her personal preferences. The same holds true when you’re trying to hyper-personalize communications. Without big data under your belt, you’re going in blind. You need data from crucial sources like CRM, website, email, transactions, browsing history, 3rd parties, etc to create relevant content for each individual customer. Once you have those valuable dots to connect, you’re able to leverage every piece of data. This time around, you make Sally a roasted turkey sandwich on lightly toasted ciabatta bread with honey mustard, tomato, avocado, lettuce, bacon, extra pickle and a sprinkle of salt and pepper. Now…you have her attention.

2. Create 360 Degree Customer Profiles – Once you’ve connected the customer dots, you’re able create rich customer profiles that is worlds beyond a profile established from traditional data. This can mean the different between “Sally likes to buy shoes” and “Sally likes to buy shoes preferably in the spring and summer months. She gravitates more towards trendy styles and adores heels. Her mission is to purchase designer brands without paying the designer price.” You can use this portion of her 360 degree customer profile to send her products and offers that are useful, caters to her buying preferences and communicate offers and products that would further enhance her buying options through your company.

3. Pay Attention to Real Time Behaviors – Want deeper insights to the lives of your customers? With Nectar’s data processing tools, you can gather information about what your customers are sharing, liking and what their interests are. It’s taking the process a step further and listening to what your customer is doing through the use of algorithms. Is your customer taking a step out of the box? Are they spending additional time in other categories? Is your customer making purchases that veers away from their typical habits? This is all vital information that will update and combine with existing social data. This in turn gives you the ability to connect more dots and convert this data into valuable insights. The result? Turbo charged hyper-personalized communications. You know that Sally likes shoes, but lately, she’s showing an interest in vintage decor pieces. She’s liking items in that category and recently make several purchases. She’s in the market for both small and big ticket items. Why? Sally is renovating her home.

4. Address the Customer’s Needs – Utilizing real time behaviors opens the door of opportunity. Based on Sally’s decision to renovate her home, you can create a slew of products and offers that will address her needs at this time. Based on her browsing and purchase history, you’ve determined she is partial to vintage styles and the color blue. Sally’s purchases have been sale or clearance items and so far, she’s worked on the livingroom and dining room. With all of this big data, it’s time to send out a few marketing campaigns with tailored products and offers. These offers can be a mix of items for the 2 rooms she’s currently working on and a few for other rooms in the house because eventually she’ll be in the market for those as well.

5. Execute Immediately After a Trigger – Life happens and changes are always taking place whether sudden or those that are planned out. These changes produce triggers. Some of these triggers may include a birth announcement, save the date, engagement, new job, relocating to another city, booking a 2 week vacation to an exotic island overseas, birthdays, and other milestones. Amid these triggers are opportunities to cultivate products and offers based on a customer’s immediate needs. A customer’s birthday might trigger sending a personalized Happy Birthday message with an exclusive coupon to their most frequented store. An engagement annoucement is a trigger to send an email with products and offers that are tailored specifically to that moment…like save the date cards or wedding invitations.

Nectar’s products allows your brand to hyper-personalize communications with the right offers and products in real time that’ll drive revenue.

22 Oct
2013

5 Reasons Why You Need Marketing Personalization

All things considered, it’s a must…

There’s lots of decisions to be made and various avenues to consider as a marketer. One of the more prominent, hands down, is Marketing Personalization. The road map of promoting your products, generating interest, acquiring customers, obtaining & expanding a loyal customer base and boosting your revenue is vast. It’s no easy feat.

When it’s time to substantiate a plan of action, there’s a slew of questions darting from every direction. The most pressing of all questions leans towards, “Is there a need for marketing personalization and how important is this?” An extreme “in a nutshell” answer is YES and VERY. But, you’re not here for one word answers…

Let’s sift through to some of the more salient fundamentals of marketing personalization…

1. You’ve got some hardcore competition – Ninety trillion emails are sent out each year. Approximately 70% of those emails are not personalized and are considered generic while 25% contain a trivial amount of marketing personalization. Bottom line…less than 10% of emails received are considered legit by the recipient. The rest are deemed as “spam” and dispersed to the trash bin unopened. That’s not where you want to be. We’ve all heard the expression, “You never get a second chance to make a first impression.” With 90 trillion emails being sent every year, there’s a tremendous amount of competition. Swimming in the sea of mediocrity isn’t going to cut it. You’ve got to do more than make an impact or come up with a catchy slogan. You need to gather,disparate and segment your data efficiently to deliver the most relevant content, products and offers.

2. Customization vs Personalization – Although similar, these two terms are sitting on opposite ends of the stick. To differentiate the 2, lets think about a cup of coffee. A customized cup of coffee is based on general information. John likes coffee. Regular. Cream and sugar. He enjoys a cup of coffee periodically throughout the day. A personalized cup of coffee transpires from connecting big data, connecting the dots and creating a 360 degree customer profile. Jane is a coffee aficionado. Regular. Columbian Dark Roast from a local cafe down the street. Medium cup. Two raw sugars. A splash of skim milk. She enjoys a cup at 9 am, noon and 3 p.m. Jane does not drink coffee after 6 pm. Customized is good. Personalized will get their attention.

3. 360 Degree Customer Profile – As they say, no 2 snowflakes are the same. The same holds true for your customers. Without marketing personalization, John is simply a 35 year old male who lives in a small town. It’s flat and notably generic. There’s very little data to create a relevant marketing campaign for John. Adding marketing personalization into the mix allows you to segment and individualize each morsel of your big data to execute hyper-personalized communications. One-to-One marketing connects your customer dots from across the board through social, email, website, CRM, mobile, transaction, and 3rd party channels. With all of this information, you’re able to create a 360 degree customer view on John. Based on this data, you now can leverage and distribute the most relevant information, products and offers to John in real time..

4. Turbo-Charged Personalization – You’ve noticed that John is spending a lot of time in the home office categories and purchased several small ticket items. This was compiled from his behavior and transaction data. The big question is why? With turbo-charged personalization, the channel to social information opens. In the world of marketing personalization, this enables you to stand out from the rest because now your customers shared social information is included. John is shopping home office items because he started his own business and will be working from home. However, he’s on a budget and waiting for the big ticket items to go on sale. As a marketer, this is your opportunity to deliver hyper-personalized messages in real time based on pre-planned points.

5. You’re aiming to please – Over 70% of online customers have expressed their frustration when companies send them emails with offers, products and information that have no relevancy to their life or needs. Your goal is to please your customer, not irritate them. Without marketing personalizaion, you’re going in blind. Marketing compaigns will be generic and lack value to your customers. Maybe you sent John an email that included special offers for pet food and baby items. The offers are stellar and select items are over 80% off. That’s great, but how does this apply to John? It doesn’t. The email isn’t opened and immediately transferred to the virtual trash bin. With marketing personalization you’ll have the big data to hyper-personalize communications. You’ll know that in addition to John embarking on a small business venture, he’s also in his mid 30’s, allergic to animals, single, and he’s an outdoor enthusiast. In his spare time, he enjoys hiking, traveling and mountain climbing.

As a marketer, you’ve invested a great deal of time and money. You’re on the right path. Now it’s time to face forward and onward march. Adding a solid marketing personalization plan gives you the opportunity to take what you already have and move towards success. In this day and age, customers expect personalization throughout their entire buying process. They want to be acknowledged, enticed, and have their interest sparked with emails loaded with offers, products and information compatible with their life…in real time. When a customer is checking emails, you’ve got only a few seconds to catch their attention and make an out-of-this-world impression. It’s not the time for impromptu.

Nectar can provide your company with the easiest One-to-One Marketing Suite and help you connect your customer data, increase customer engagement and revenue.

11 Oct
2013

Small Details In Marketing Personalization Makes A Big Difference

The Little Things Are A Big Deal

There’s a lot to do in the great big world of marketing personalization. Your goal is to acquire customers, drive traffic to your site, boost revenue and retain your pool of customers. Establishing a 360 degree customer profile requires a great deal of effort. This information is obtained through various sources including purchase history & habits, CRM, customer profiles, email, mobile, social, browsing history, etc. Once that is established, you have to connect the customer dots from customer databases and third parties.

From there, hyper-personalized communications are deployed via trigger marketing in real time to deliver the right information, products, offers and content at just the right time. This involves finding the trigger, creating the right offer and delivering a timely execution. All in all, having the most efficient and accurate road map will determine your success and aspired outcome.

When you look at a map, you’ll see more than the thick lined interstate highways. There’s a collaboration of main roads and side roads. When trying to get from point A to point B, it’s habit to look at the quickest route…interstate highways. However, this doesn’t take you to your final destination. Close, yes, but not quite there. You need the main roads and side roads to successfully reach your destination.

The same holds true for marketing personalization. There’s a great deal of dynamic sources of retaining big data and generating real time, hyper-personalized content and communications. As much as it may appear that you’ve gone from point A to point b successfully, you’re not there…yet. Now you need to string together the smaller roads that will get you there. In the world of marketing personalization, that means paying attention to the little things. Those little things can make a big difference.

The small details aren’t so small when you look at the big picture…

1. Timing – We all know, with most things, timing is everything. Within your big data, you’ve determined Mrs. Smith’s comprehensive 360 customer profile. She’s received timely offers, content and products based on her needs, triggers, habits, etc. Are you ready to execute a campaign? No. Now you need to take the word “time” in its literal sense. When are you sending these emails to Mrs. Smith? Have you studied her patterns to hone in on when Mrs. Smith reads her emails? This often overlooked detail is of key importance. You can have the most complete, real time communications, but if Mrs. Smith reads her emails at 9 a.m. and you’re executing a marketing campaign at 7 p.m. you’ve missed her.

2. Events – By using adaptive algorithms, you can listen to what a customer is doing. You can observe behaviors, social, CRM, purchases, announcements and lifecycles to evaluate and optimize the hyper-personalized content. Did Mrs. Smith accept a new job that requires relocating to another city? Sending a congratulatory note might seem like the nice thing to do however, this is information you need to weigh carefully. Instead, find a meaningful and relevant way to use this information to influence some recommendations.

3. Customer engagement – You’ll be aware of when a customer appears to have “fallen off the face of the earth.” They may appear to be in a state of dormancy. Your first reaction may be to send a slew of “We’ve Missed You” or “We’ve Noticed You Haven’t Shopped In Awhile” emails with offers and products to nudge them. You may even go so far as to send an exclusive coupon to lure them back. Overloading can often backfire and potentially turn a customer away for good. This is a good time to study those algorithms and key in on those events. Mrs. Smith is moving because of a new job. There’s a lot to do! She’s packing, making arrangements, a long commute, starting a new job, etc. Now is the time to plan a careful marketing campaign to reestablish her engagement.

Nectar’s suite of products can work together to connect big data, develop a complete picture and deliver the most relevant and individualized communications.

20 Aug
2013

SXSW: Vote for Us to be on a Panel and Learn More about Hyper-Personalization

Asking for your vote for SXSW Interactive 2014

SXSW Interactive: It’s huge. It’s music. It’s technology. It’s THE place to be in March of any given year. And we at Nectar are very excited (and also honored, maybe a bit nervous) to say that we made it through the first gateway to speak at SXSW Interactive in Austin next year.

With this opportunity, we have a chance to share our vision–to bring hyper-personalization to the B2C masses. We would love your vote to help us accomplish this. With this in mind, we ask you to please vote for our talk, “Hyper-Personalized Marketing: Easy as 1-2-3”: The steps for voting are:

1) Setup your account: https://auth.sxsw.com/users/sign_up

2) Log in: //panelpicker.sxsw.com/

3) Go to this page to vote for our submission: //panelpicker.sxsw.com/vote/21906. Click the thumbs up icon so it turns green.

4) And you’re done. (Feel free to comment of course.)

Thank you!

Patricia Blair, Nectar Online Media

11 Jul
2013

Using Big Data to Micro-Target: Integrating Big Data for 1:1 Marketing

One of the things I love about my job at Nectar is sharing with our customers how we deliver value to their business by enabling them to micro-target messages to their customers. Recently, while reading McKinsey Quarterly articles on big data, I saw a couple of statements from McKinsey directors that really resonated with me, because it addresses the core of Nectar’s value proposition.

1) From David Court: “…the key is to focus on the big decisions for which if you had better data, if you had better predictive ability, if you had a better ability to optimize, you’d make more money.”
2) From Tim McGuire: “Analytics will define the difference between the losers and winners going forward.”

I believe that if you make your customers happy, they will be loyal to you, and loyalty generally translates into greater revenue (and less cost) for your company. How do you make your customers happy? By knowing them. Know how they interact with you, know what they buy from you, know what they like about you, know who they are. At an individual level. Of course, this is easier said than done. But with the right tools and data, it can be done.

When, where, what and how you communicate with your customer is one of those big decisions. Using the data you already have from your customer and combining it with other big data–online behavior, social, CRM, mobile, etc.–enables you to predict what that customer would want to hear from you. This predictive ability, in turn, allows you to optimize your relationship with that customer, which then helps you make more money. (I use the singular “customer” because that’s what a robust Digital Management Platform enables you to do: communicate with each of your customers as an individual, yet do it at scale.)

Technology exists today to bring all of your available big data together to build a foundation from which to make your big decisions. A company like Nectar can help you bring all this data together to enable you to build 360 degree profiles of each of your customers. But we don’t stop there; we then apply our proprietary algorithms to analyze your customer profiles to determine the most relevant communications to deliver to each customer–we call this hyper-personalization. To complete the circle, we then help you distribute consistent hyper-personalized messages across every digital channel your customer uses.

We like our perch at the intersection of big data, analytics and hyper-personalization because when we bring each of these tools to bear for our customers, big decisions not only become easy but they also make you money.

Want to learn more? Please email contact@nectarom.com for more information.

23 May
2013

Using Big Data to Drive Revenue

I recently read an article called “In Media, Big Data Is Booming but Big Results Are Lacking” written for All Things D, that included several very interesting tidbits of information:

90% of the world’s data has been accumulated in the past two years.
We’re generating 2.5 quintillion bytes of data per day.
Many companies are logging and contextualizing all this information but little is happening to the information once it’s stored in the database.
And, “Even though almost every CEO says their companies are becoming data-driven, the fact is that most high-level decisions are still being made from bullet points, not data points.”

We all know that we have a LOT of data to contend with: transactions, onsite clicks, email interactions, loyalty cards, social networks, mobile apps, m-commerce, customer service calls, 3rd parties, and the list goes on. Having access to all this data is great, but it’s just a bunch of noise unless you do something with it. The key to getting value from your big data is connecting all those dots among the different customer data sets. Imagine if you could put ALL of your disparate sets of data into ONE huge database, and you have a tool that allows you to associate the data from each set with specific customers. Wow!

Think of what you can learn about your customers. Think about the value you can deliver for your customers. Think about how much more engaged your customers will be when you speak with each of them as if you know him or her. Think of how your customers will buy more from you because they are more engaged.

Now think nectarConnect. Because that’s what nectarConnect can do for your business. This SaaS product combines all your disparate sets of big data and connects the dots to give you a 360 degree view of each of your customers. At scale. nectarConnect then works with other elements of the Nectar Solution Suite

nectarConnect brings order to your data chaos. Now you can use all that valuable customer data you’ve been collecting and make it work for you. That’s how you use big data to drive revenue.