Where Did the Name nectarom Come From?

nectar + om = nectarom { the secret formula for squeezing the juice out of your marketing }

nectarom logo
Nectar Online Media, Inc.

During many of my meetings, I’m often asked where the name nectarom came from and what we do as a company. Well, here’s the short form: Nectar Online Media is a big data customer analytics software company { yes, a lot of buzz words in there } and then I continue we make the easiest to use 1:1 marketing suite, period.

Almost always, the fact that we make the easiest 1:1 marketing suite out there brings up additional questions and gets people very interested. Now for the part about our name — there is much significance to any name and our company’s is no different.

As an entrepreneur, I’ve had the fortunate opportunity to name several businesses and it is no easy task. During my MBA course on marketing and branding, I remembered a few things that my professor taught me … a brand needs to be memorable, distinguishable and, ultimately, it’s the guiding force behind the company.

As I was launching Nectar Online Media and thinking about our name I tried my best to keep those principles to mind. I asked family, friends, and our advisors while doing lots of research.

There are many marketers who are familiar with the UK Loyalty Points company ‘Nectar’, we have no relation to them.

So, here goes: there are two parts to our name “nectar” and “om”.

For the first part, “nectar” there are two meanings:

  1. Because we’re a big data customer analytics software company, we want to be able to squeeze the essence, the juice, the nectar out of your data { see what we did there? }
  2. Now the ‘insider’ angle, my name “Amrit” comes from the root language of Hindi called Sanskrit. In Sanskrit, one of the meanings of ‘Amrit’ is ‘Nectar’ … so, in a way, it’s a fun double meaning for our brand.

Now, onto the second part, “om” { you might already be seeing where this is going }:

We decided to add “Online Media” as part of the rest of our name. Reality is we’re about more than online media and we are doing some fun work around ‘offline media’ as well. The practical part was our web domain name, who is going to remember “www.nectaronlinemedia.com” { that’s a mouthful }? So I decided to look for shorter domains and we were able to get www.nectarom.com.

Here comes the fun part again, when abbreviated “Online Media” becomes “OM”. In the Indian heritage , OM is considered a sacred mantra or formula to achieve a higher goal. OM is also considered the primordial sound said to be all pervasive. { okay, yes, deep }. So there comes the meaning of the second part of our name, while we can extract the essence of your big data to help create some amazing results … without the right formula, you can’t reach the goal.

 

Get to know us … you’ll find all sorts of fun facts about what we do and who we are.

 

 

Using Big Data to Drive Revenue

Connect the Customer Dots

I recently read an article called “In Media, Big Data Is Booming but Big Results Are Lacking” written for All Things D, that included several very interesting tidbits of information:

  • 90% of the world’s data has been accumulated in the past two years.
  • We’re generating 2.5 quintillion bytes of data per day.
  • Many companies are logging and contextualizing all this information but little is happening to the information once it’s stored in the database.
  • And, “Even though almost every CEO says their companies are becoming data-driven, the fact is that most high-level decisions are still being made from bullet points, not data points.”

We all know that we have a LOT of data to contend with: transactions, onsite clicks, email interactions, loyalty cards, social networks, mobile apps, m-commerce, customer service calls, 3rd parties, and the list goes on.  Having access to all this data is great, but it’s just a bunch of noise unless you do something with it.  The key to getting value from your big data is connecting all those dots among the different customer data sets.  Imagine if you could put ALL of your disparate sets of data into ONE huge database, and you have a tool that allows you to associate the data from each set with specific customers.  Wow!

Think of what you can learn about your customers. Think about the value you can deliver for your customers.  Think about how much more engaged your customers will be when you speak with each of them as if you know him or her. Think of how your customers will buy more from you because they are more engaged.

Now think nectarConnect.  Because that’s what nectarConnect can do for your business.  This SaaS product combines all your disparate sets of big data and connects the dots to give you a 360 degree view of each of your customers. At scale.  nectarConnect then works with other elements of the Nectar Solution Suite

nectarConnect brings order to your data chaos.  Now you can use all that valuable customer data you’ve been collecting and make it work for you.  That’s how you use big data to drive revenue.

 

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