Don’t miss us at Dallas Digital Summit!

 

Dallas Digital Summit 2014 is next week, and we’ll be there on both days to mingle with fellow data driven marketers and digital innovators.

This year’s speakers and agenda are listed here – definitely some notable figures in the digital marketing space that we’re interested to see. If you haven’t registered, it’s not too late. By using the code NECTAR50, you can save $50 from already discounted prices.

nectarOM will also be partnering with marketingpersonalization.com to interview top innovators across various marketing fields, and if you are interested, shoot me an email to reserve a slot.

Marketing-Hero-Campaign-DDSUM14
Marketing Hero Campaign at Dallas Digital Summit 2014

My Marketing Heroes Contest

Come stop by our booth to hang out and learn more about our #mymarketinghero twitter contest – you and your marketing hero both have a chance to win a set of Apple TVs for the holidays!

It’s easy:

1. Tweet #mymarketinghero is @(hero name), who is yours? #DDSUM14 @nectarom
2. Follow @nectarom
3. You and your hero each have a chance to win an Apple TV!

Amrit Kirpalani Presents at the Kellogg Alumni Club Symposium

Kellogg Alumni Club 2013

The ability to go back to your alma mater and inspire current students with your success is what many entrepreneurs dream of! Our CEO Amrit Kirpalani was able to do just that a few weeks ago at the Kellogg Alumni Club of DFW Career and Leadership Symposium! The event’s theme was ‘The Entrepreneurial Formula – What is the secret to starting a company in the DFW Market’, which is something that our CEO knows well. The day was broken down into introductions, views, and questions for the esteemed panel, which included the CEO of UStream.tv and KeyRing. All the panel members discussed the best places to incubate a new business, what the DFW Market looks like, and how to know if your company is successful. It was a great success for current and past Kellogg School of Management students alike!

Are any of you members of the Kellogg Alumni Club of DFW?

Want more startup and social media info? Follow Nectar Online Media on Facebook & Twitter!

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DFW Retail Executives Association Social Media Event

DFW Retail Executives Association

On February 19th, the DFW Retail Executives Association held a member appreciation wine tasting and a special presentation on the latest trends in social media! The event was FREE to members and only $10 to non-members, so it was a great way to get involved with the local Dallas retail scene. Immediately following the generous and delicious wine tasting, our CEO Amrit Kirpalani gave a 15-minute overview of our recently completed, first-of-its-kind Social Media Study, which we conducted in partnership with the Social Media Club. He shared what over 400 executive-level survey participants had to say about how their organizations are using social media, what type of investments they’re making in the channel and their thoughts on social media ROI! To get all of that information for yourself, download your own FREE copy of our research!

Are any of you members of the DFW Retail Executives Association?

Want more startup and social media info? Follow Nectar Online Media on Facebook & Twitter!

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Nectar Online Media Sits on UNT Career Center Panel

Here at Nectar Online Media, we love participating in anything that could foster the growth of our social commerce industry! Last week, we were invited to sit on the UNT Career Center Employer Panel, involving a presentation on job search strategies. Hosted by the University of North Texas, it was aimed at students who are looking towards graduation and the job search they will have to endure until then. The event included time for introductions, Q&A and networking with other Dallas professionals, as we shared with them Nectar Online Media’s predictive social commerce platform that enables email campaign personalization. In addition to this panel, our CEO and Founder Amrit Kirpalani has been asked to join the UNT Career Center Advisory Board, so we look forward to participating in more events with the university.

Want more startup and social media info? Follow Nectar Online Media on Facebook & Twitter!

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Nectar Online Media Presents Predictive Analysis Techniques at the Gateway Analytics Conference

We are always on board for conferences that emphasize the importance of predictive analysis techniques for business decision-making processes. On November 12-13, the Gateway Analytics Network hosted the Business Analytics & Insights 2012 Conference, with four main tracks: Predictive Analytics & Insights, FP&A, Marketing Analytics & Insights, and Human Capital Analytics. This 4-in-1 event aimed to give attendees the opportunity to learn about the track that most interested them. Nectar Online Media’s topic was within the Predictive Analytics Track and was titled “Predictive Social Commerce: Driving Real Revenue through Social Media”. We were in great company, as other companies presenting included Coca Cola, InterContinental Hotels Group, at&t, Home Depot, and Georgia-Pacific. We look forward to future Gateway Business Analytics & Insights conferences!

Want more startup and social media info? Follow Nectar Online Media on Facebook & Twitter!

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Nectar Online Takes Part in the TeXchange Member Showcase

We are so proud to be a part of the Dallas startup culture, as it is a great group of entrepreneurs and growing companies. After startups were invited to submit applications for consideration, last week Nectar Online Media was chosen to host a table at the DFW TeXchange Member Showcase 2012, celebrating the local startup community. Nectar team members talked with event participants about Nectar Online Media’s predictive social commerce platform that enables email campaign personalization. In addition, we showed off our social media analytics features! At this event, we were able to preview the innovation going on around us, and we were thoroughly honored to be a part of Dallas’ premier technology networking association. We look forward to taking part in future TeXchange events, in and around Dallas!

Want more startup and social media info? Follow Nectar Online Media on Facebook & Twitter!

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Announcing the Nectar Online Media Social Media Study

We are pleased to announce that, in partnership with the Social Media Club, Nectar has launched a first of its kind Social Media Study. We are aiming to highlight key best practices, opportunities, and the current state of social media investments for small, medium, and large businesses across a range of social platforms. While all companies utilize social media in different ways, it is often hard to read and understand the return on investment for such endeavors, something we hope to correct with this study.

We are now accepting responses at: https://www.research.net/s/Nectar_Social_Media_Study

Be sure to complete and share with your networks!

For any questions or clarifications, please write to Amrit Kirpalani at socialstudy@nectarom.com and mention the #socialmediastudy on Twitter.

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PR Mention: Advertising Your New Business Under $100

Yesterday we were thrilled to be included in the Toilet Paper Entrepreneur round-up for ways to advertise your business under $100, and we got so inspired by the great ideas that we thought we would share a few with you! The best tactics for advertising your new business are those that will get your company noticed without having to spend thousands of dollars. Starting a business is no easy task, but with the right marketing, you can get in front of your ideal clientele and make every expenditure worth your while. Our number one idea for marketing is quick, inexpensive social media contests. Here are a few examples that we have used on our sites:

  • Twitter Contest: Simply have your readers and/or members re-tweet a message or mention your @company on Twitter, counting each tweet as a contest entry. You can include any other criteria you want, but the point is to get your company’s name out there as much as possible. After a week or so, choose a winner at random and reward them with a gift card or small prize, remembering to mention and thank them on Twitter! We did this contest successfully on BuyerHive.
  • Pinterest Contest: Pinterest is a great social media marketing tool and a great way for information and/or products from your company to circulate. For zuuzs and zuuzStyle, we custom-made an image and had people re-pin it as wells as products from our Pinterest boards, simultaneously entering a contest and promoting our sites!
  • Exchanging Links: Another method for social media marketing is to exchange links with similar blogs/websites. You can both promote each other’s giveaways, contests, events, and products and develop some cross-over in each other’s audiences. This is a great (free) way to get the word out about your business, as well as form lucrative partnerships in the industry!

Want more great marketing tips? Follow us on Twitter!

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Predictive Social Commerce: Using Social Data to Drive Revenue

Predictive Social Commerce Simplified

Well, it looks like folks are taking notice of what we’re doing here at Nectar Online Media, with questions coming in about “What’s this predictive social commerce thing y’all have going on?” (We’re located in Dallas so added a bit of the Texas twang).

So, thought we’d pen down a few quick thoughts and expand on it over a series of web articles.

There are lots of buzz terms right now – “Big Data” is my personal least favorite. Is there any such thing as not having enough data? The bigger issue is what to do with it once you have it — maybe even more succinctly, “how do I make money using my data?”  While we don’t want to add yet another term to the mix, we really couldn’t find one that describes what we do — so, we made one up!

Now, down to what you came to this article to read: What is predictive social commerce? For the data and analytics savvy, we have a wonderfully long, complicated, and sophisticated answer – which we’ll hold off for now on sharing. For the folks that are trying to drive revenue within organizations, it’s to you we share our quick answer today.

Here we go … Predictive Social Commerce is utilizing social data to help predict the most likely next buying need. Phew! Tried keeping that under 20 words and I did it. It’s not about creating awareness or generating lots of ads — but using the most in-depth information to get relevant again. Imagine this, an expectant mom shares on Facebook: “We’re having our baby in August!!!” As a brand marketer, wouldn’t you to love to reach this new mom at the right time before your competition?

We’re spending a lot of time at Nectar cracking the problem of how to monetize (make money) using social data — and, we believe we have!

Stay tuned for much more that’s coming up from Nectar and on the topic of predictive social commerce.

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