Omnichannel Today: Week of December 14
Christmas is just around the corner – even if the weather doesn’t quite feel like it. Here are the latest news articles we’ve been reading:
American spent over $3.07 billion on eCommerce purchases this past Cyber Monday, which has gone in the record books as the biggest online shopping day ever. This massive success showcased the growth of eCommerce and particularly the increasing popularity of mobile purchases. But this isn’t the end of the story, and there are a few key trends will highlight the potential of omnichannel marketing personalization to maximize retailers’ marketing dollars through the rest of the holiday season and beyond.
Barnes & Noble shares have dropped 20% percent following the bookstore’s reported decline in sales, increase in long-term debts, and sluggish store attendance. Despite finding moderate success on Cyber Monday, their buggy eCommerce site may not be enough to compete with the prices, selection, and comprehensive eCommerce experience offered by Amazon.
A retail study reveals that consumers that shop across multiple channels tend to spend far more than average buyers, which means that eCommerce should be a major focus for companies looking to maximize their marketing dollars. An interesting shift noted in the article is the tendency for customers to go to the store to browse, but make purchases online.
A new article from the Financial Times discusses how modern shoppers expect brands to develop a relationship with them over social media and other digital platforms. The thought leaders interviewed point to the success of apps like Instagram, Etsy, and Olapic, who offer businesses the ability to showcase their “human side” to potential customers by using memes, shareable posts, and conversation starters to promote fan engagement over social media.
Other stuff we read this week:
Our work with Avocados From Mexico made it into the latest edition of Ad Age.
All Amazon Wants for Christmas is its Own Trucking Fleet.
Marketing on Reddit Is Scary, But These Success Stories Show Big Potential.
Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News
From AI and data science to cryptography: Microsoft researchers offer 16 predictions for ’16
Check back next time for the latest developments in omnichannel! We’ll bring you news, facts, opinions, and infographics that will help you gain a broad perspective of the industry. Drop in, stick around, and subscribe to our newsletter – and who knows? You just might learn something.